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04 August 2025 | Story Office for International Affairs | Photo Supplied
Friendship Day
The Umoja Buddy Programme, in collaboration with the SASUF student forum, celebrated International Friendship Day by spreading joy and connection across the UFS Bloemfontein Campus.

On July 30, the Bloemfontein Campus of the University of the Free State (UFS) came alive with vibrant energy, laughter, and heartfelt moments as students and staff gathered to celebrate the United Nations International Friendship Day. The event served as a joyful reminder of the importance of human connection, kindness, and our shared humanity. 
 
What began as a global observance was transformed into a lively campus celebration - a day to embrace and honour the friendships that enrich our lives. It was a colourful testament to the idea that beyond our titles, cultures, and backgrounds, we are all connected through our need for one another.  

Hosted by the Umoja Buddy Programme (UBP) in collaboration with the UFS South Africa-Sweden University Forum (SASUF) student structure, the celebration embraced the theme of “friendship through jellybeans” – a creative symbol of diversity, empathy, and connection. Jellybeans, each unique in colour and flavour, were used as metaphors for how our differences enrich our relationships and communities.  

As Prof Hester C. Klopper, Vice-Chancellor and Principal, reflected in her installation speech: “The irreplaceable heart of the UFS is our people. In an age of artificial intelligence and rapid change, fostering human connection is more vital than ever. Every initiative we undertake must serve the holistic development of our students, not only in technical skills, but in nurturing a sense of belonging, care, and community.”

One of the day’s highlights was the heartfelt reflections from the students who participated in the event.  

Lesego Moeleso, a second-year student in BA Governance and Political Transformation  and a SASUF member, shared:  
“Celebrating International Friendship Day helped me to grow as a person. It made me more comfortable interacting with fellow students on campus and brought joy to those who needed it. Seeing someone smile after our interaction – knowing I helped make their day better – was a great feeling. 

More events like this are needed. Many students are going through a lot and need a moment to reset and clear their minds. These initiatives allow us to connect with others and show them they’re not alone – we’re here for each other. 

Friendships are important to me because they help me grow. They give me people to fall back on, to relax with when I’m down, without the fear of being judged.” 

Orapeleng Lenkoane, a second-year Bachelor of Laws student, echoed these sentiments: 
“Friendship means having someone you can trust, lean on, and confide in – someone who’s always there. Trust is the foundation of any lasting friendship. 

I loved the idea that students had to share a pack of jellybeans rather than receiving individual ones. It encouraged interaction and created opportunities to reconnect and appreciate our friendships. These moments matter, especially since we rarely take time to celebrate the people who walk beside us.”

 

A sweet initiative with a deeper purpose 

The student’s words reflected the deeper impact of the initiative: small gestures that promote student well-being, resilience, and success -  all of which align with Sustainable Development Goals 3 (Good Health and Well-being) and 4(Quality Education). 

The celebration also showcased the university’s commitment to internationalisation through the work of the Office of International Affairs (OIA), which continues to champion intercultural exchange and foster global friendships across borders. 

As part of the celebration, students received jellybean packets adorned with uplifting messages, including: 

  • “A true friend is like a jellybean – colourful in spirit, and always there when you need a little sweetness.”
  • “Life is better with friends ... and a bag of jellybeans to laugh over.”
  • “Some friends are like red jellybeans – everyone’s favourite, always sweet, and hard to let go.”
  • “Your support for internationalisation is a reminder that universities can be places of peace, empathy, and friendship. Happy International Friendship Day from the OIA to the visionary Rectorate of the UFS!” 
Through this joyful event, the UBP and SASUF student forum reminded the university community that friendship is not only worth celebrating – it is essential for building an inclusive and compassionate campus where everyone belongs. 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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