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04 August 2025 | Story Office for International Affairs | Photo Supplied
Friendship Day
The Umoja Buddy Programme, in collaboration with the SASUF student forum, celebrated International Friendship Day by spreading joy and connection across the UFS Bloemfontein Campus.

On July 30, the Bloemfontein Campus of the University of the Free State (UFS) came alive with vibrant energy, laughter, and heartfelt moments as students and staff gathered to celebrate the United Nations International Friendship Day. The event served as a joyful reminder of the importance of human connection, kindness, and our shared humanity. 
 
What began as a global observance was transformed into a lively campus celebration - a day to embrace and honour the friendships that enrich our lives. It was a colourful testament to the idea that beyond our titles, cultures, and backgrounds, we are all connected through our need for one another.  

Hosted by the Umoja Buddy Programme (UBP) in collaboration with the UFS South Africa-Sweden University Forum (SASUF) student structure, the celebration embraced the theme of “friendship through jellybeans” – a creative symbol of diversity, empathy, and connection. Jellybeans, each unique in colour and flavour, were used as metaphors for how our differences enrich our relationships and communities.  

As Prof Hester C. Klopper, Vice-Chancellor and Principal, reflected in her installation speech: “The irreplaceable heart of the UFS is our people. In an age of artificial intelligence and rapid change, fostering human connection is more vital than ever. Every initiative we undertake must serve the holistic development of our students, not only in technical skills, but in nurturing a sense of belonging, care, and community.”

One of the day’s highlights was the heartfelt reflections from the students who participated in the event.  

Lesego Moeleso, a second-year student in BA Governance and Political Transformation  and a SASUF member, shared:  
“Celebrating International Friendship Day helped me to grow as a person. It made me more comfortable interacting with fellow students on campus and brought joy to those who needed it. Seeing someone smile after our interaction – knowing I helped make their day better – was a great feeling. 

More events like this are needed. Many students are going through a lot and need a moment to reset and clear their minds. These initiatives allow us to connect with others and show them they’re not alone – we’re here for each other. 

Friendships are important to me because they help me grow. They give me people to fall back on, to relax with when I’m down, without the fear of being judged.” 

Orapeleng Lenkoane, a second-year Bachelor of Laws student, echoed these sentiments: 
“Friendship means having someone you can trust, lean on, and confide in – someone who’s always there. Trust is the foundation of any lasting friendship. 

I loved the idea that students had to share a pack of jellybeans rather than receiving individual ones. It encouraged interaction and created opportunities to reconnect and appreciate our friendships. These moments matter, especially since we rarely take time to celebrate the people who walk beside us.”

 

A sweet initiative with a deeper purpose 

The student’s words reflected the deeper impact of the initiative: small gestures that promote student well-being, resilience, and success -  all of which align with Sustainable Development Goals 3 (Good Health and Well-being) and 4(Quality Education). 

The celebration also showcased the university’s commitment to internationalisation through the work of the Office of International Affairs (OIA), which continues to champion intercultural exchange and foster global friendships across borders. 

As part of the celebration, students received jellybean packets adorned with uplifting messages, including: 

  • “A true friend is like a jellybean – colourful in spirit, and always there when you need a little sweetness.”
  • “Life is better with friends ... and a bag of jellybeans to laugh over.”
  • “Some friends are like red jellybeans – everyone’s favourite, always sweet, and hard to let go.”
  • “Your support for internationalisation is a reminder that universities can be places of peace, empathy, and friendship. Happy International Friendship Day from the OIA to the visionary Rectorate of the UFS!” 
Through this joyful event, the UBP and SASUF student forum reminded the university community that friendship is not only worth celebrating – it is essential for building an inclusive and compassionate campus where everyone belongs. 

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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