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11 August 2025 | Story Teboho Mositi | Photo Teboho Mositi
Basotho New Year
Mary Mansele (far left with orange blanket), Lecturer in the Department of African Languages, and Dr Mabohlokoa Khanyetsi (far right with green blanket), Subject Head in the department, with attendees during the Basotho New Year celebrations held at the Basotho Cultural Village.

The Department of African Languages, in collaboration with the Bosotho Matjhabeng Association on the University of the Free State (UFS) Qwaqwa Campus, celebrated the Basotho New Year vibrantly at the Basotho Cultural Village on 1 August 2025. The event was hosted in partnership with the Free State Department of Sport, Arts and Culture and included participation from various stakeholders committed to preserving and promoting the Basotho heritage.

The Basotho New Year is traditionally celebrated on 1 August, marking an important seasonal transition in the Basotho calendar in August, as it signifies the end of the dry winter season (Mariha) and the beginning of a new agricultural cycle. This period is associated with renewal, growth, and preparation for planting. In line with long-standing customs, the first crops are symbolically offered to God in a sacred ritual (Tlatlamatjholo), expressing gratitude and seeking blessings for a successful harvest season. This year’s celebration centred on the theme of the eight stars (dinaledi) – a vital aspect of Basotho cosmology and identity. Students had the opportunity to gain exposure, deepen their knowledge, and learn about the cultural and historical significance of the different stars and their importance to the Basotho nation. Through traditional performances, storytelling, and educational engagement, the event successfully blended cultural celebration with learning, reinforcing the need to preserve indigenous knowledge for future generations.

 

Honouring the history of the Basotho

The Basotho New Year is a culturally significant day that celebrates the identity, history, and traditions of the Basotho people. According to Dr Mabohlokoa Khanyetsi, Senior Lecturer in the Department of African Languages, the day serves as a reminder of the importance of cultural knowledge in shaping the future. “A nation that does not know itself will struggle to determine its future,” she said. The New Year is celebrated through various cultural practices, including traditional clothing, food, games, and the sharing of oral history. Dr Khanyetsi explained that historical knowledge is not only valuable for preserving identity, but also for learning from the past to make informed decisions moving forward. She highlighted the traditional use of stars (dinaledi) by the Basotho to guide agricultural activities. The appearance of specific stars signalled the right time to begin ploughing, helping communities prepare for a season of abundance. Crops such as sorghum bicolor played a central role, as they were used to produce staple foods such as porridge, bread, and traditional beer. Dr Khanyetsi also underlines the value of cultural customs and rites of passage, which once marked a bridge to transition from childhood to adulthood. These practices, she argues, helped individuals remain connected to their environment and community. “I have deep respect for those who continue such traditions, as they keep us grounded in who we are as a people,” she concluded.

The founder of the Bosotho Matjhabeng Association, Rethabile Mothabeng, said: “It was truly an eye-opener to engage with researchers and learn how the stars are not just beautiful to look at, but deeply connected to the Basotho calendar, especially when it comes to planting and predicting the weather. What made it even more special was how our team brought that knowledge to life through poetry. It wasn’t just learning, it was a creative journey that we shared together.”

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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