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11 August 2025 | Story Teboho Mositi | Photo Teboho Mositi
Basotho New Year
Mary Mansele (far left with orange blanket), Lecturer in the Department of African Languages, and Dr Mabohlokoa Khanyetsi (far right with green blanket), Subject Head in the department, with attendees during the Basotho New Year celebrations held at the Basotho Cultural Village.

The Department of African Languages, in collaboration with the Bosotho Matjhabeng Association on the University of the Free State (UFS) Qwaqwa Campus, celebrated the Basotho New Year vibrantly at the Basotho Cultural Village on 1 August 2025. The event was hosted in partnership with the Free State Department of Sport, Arts and Culture and included participation from various stakeholders committed to preserving and promoting the Basotho heritage.

The Basotho New Year is traditionally celebrated on 1 August, marking an important seasonal transition in the Basotho calendar in August, as it signifies the end of the dry winter season (Mariha) and the beginning of a new agricultural cycle. This period is associated with renewal, growth, and preparation for planting. In line with long-standing customs, the first crops are symbolically offered to God in a sacred ritual (Tlatlamatjholo), expressing gratitude and seeking blessings for a successful harvest season. This year’s celebration centred on the theme of the eight stars (dinaledi) – a vital aspect of Basotho cosmology and identity. Students had the opportunity to gain exposure, deepen their knowledge, and learn about the cultural and historical significance of the different stars and their importance to the Basotho nation. Through traditional performances, storytelling, and educational engagement, the event successfully blended cultural celebration with learning, reinforcing the need to preserve indigenous knowledge for future generations.

 

Honouring the history of the Basotho

The Basotho New Year is a culturally significant day that celebrates the identity, history, and traditions of the Basotho people. According to Dr Mabohlokoa Khanyetsi, Senior Lecturer in the Department of African Languages, the day serves as a reminder of the importance of cultural knowledge in shaping the future. “A nation that does not know itself will struggle to determine its future,” she said. The New Year is celebrated through various cultural practices, including traditional clothing, food, games, and the sharing of oral history. Dr Khanyetsi explained that historical knowledge is not only valuable for preserving identity, but also for learning from the past to make informed decisions moving forward. She highlighted the traditional use of stars (dinaledi) by the Basotho to guide agricultural activities. The appearance of specific stars signalled the right time to begin ploughing, helping communities prepare for a season of abundance. Crops such as sorghum bicolor played a central role, as they were used to produce staple foods such as porridge, bread, and traditional beer. Dr Khanyetsi also underlines the value of cultural customs and rites of passage, which once marked a bridge to transition from childhood to adulthood. These practices, she argues, helped individuals remain connected to their environment and community. “I have deep respect for those who continue such traditions, as they keep us grounded in who we are as a people,” she concluded.

The founder of the Bosotho Matjhabeng Association, Rethabile Mothabeng, said: “It was truly an eye-opener to engage with researchers and learn how the stars are not just beautiful to look at, but deeply connected to the Basotho calendar, especially when it comes to planting and predicting the weather. What made it even more special was how our team brought that knowledge to life through poetry. It wasn’t just learning, it was a creative journey that we shared together.”

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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