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11 August 2025 | Story Teboho Mositi | Photo Teboho Mositi
Basotho New Year
Mary Mansele (far left with orange blanket), Lecturer in the Department of African Languages, and Dr Mabohlokoa Khanyetsi (far right with green blanket), Subject Head in the department, with attendees during the Basotho New Year celebrations held at the Basotho Cultural Village.

The Department of African Languages, in collaboration with the Bosotho Matjhabeng Association on the University of the Free State (UFS) Qwaqwa Campus, celebrated the Basotho New Year vibrantly at the Basotho Cultural Village on 1 August 2025. The event was hosted in partnership with the Free State Department of Sport, Arts and Culture and included participation from various stakeholders committed to preserving and promoting the Basotho heritage.

The Basotho New Year is traditionally celebrated on 1 August, marking an important seasonal transition in the Basotho calendar in August, as it signifies the end of the dry winter season (Mariha) and the beginning of a new agricultural cycle. This period is associated with renewal, growth, and preparation for planting. In line with long-standing customs, the first crops are symbolically offered to God in a sacred ritual (Tlatlamatjholo), expressing gratitude and seeking blessings for a successful harvest season. This year’s celebration centred on the theme of the eight stars (dinaledi) – a vital aspect of Basotho cosmology and identity. Students had the opportunity to gain exposure, deepen their knowledge, and learn about the cultural and historical significance of the different stars and their importance to the Basotho nation. Through traditional performances, storytelling, and educational engagement, the event successfully blended cultural celebration with learning, reinforcing the need to preserve indigenous knowledge for future generations.

 

Honouring the history of the Basotho

The Basotho New Year is a culturally significant day that celebrates the identity, history, and traditions of the Basotho people. According to Dr Mabohlokoa Khanyetsi, Senior Lecturer in the Department of African Languages, the day serves as a reminder of the importance of cultural knowledge in shaping the future. “A nation that does not know itself will struggle to determine its future,” she said. The New Year is celebrated through various cultural practices, including traditional clothing, food, games, and the sharing of oral history. Dr Khanyetsi explained that historical knowledge is not only valuable for preserving identity, but also for learning from the past to make informed decisions moving forward. She highlighted the traditional use of stars (dinaledi) by the Basotho to guide agricultural activities. The appearance of specific stars signalled the right time to begin ploughing, helping communities prepare for a season of abundance. Crops such as sorghum bicolor played a central role, as they were used to produce staple foods such as porridge, bread, and traditional beer. Dr Khanyetsi also underlines the value of cultural customs and rites of passage, which once marked a bridge to transition from childhood to adulthood. These practices, she argues, helped individuals remain connected to their environment and community. “I have deep respect for those who continue such traditions, as they keep us grounded in who we are as a people,” she concluded.

The founder of the Bosotho Matjhabeng Association, Rethabile Mothabeng, said: “It was truly an eye-opener to engage with researchers and learn how the stars are not just beautiful to look at, but deeply connected to the Basotho calendar, especially when it comes to planting and predicting the weather. What made it even more special was how our team brought that knowledge to life through poetry. It wasn’t just learning, it was a creative journey that we shared together.”

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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