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11 August 2025 | Story Teboho Mositi | Photo Teboho Mositi
Basotho New Year
Mary Mansele (far left with orange blanket), Lecturer in the Department of African Languages, and Dr Mabohlokoa Khanyetsi (far right with green blanket), Subject Head in the department, with attendees during the Basotho New Year celebrations held at the Basotho Cultural Village.

The Department of African Languages, in collaboration with the Bosotho Matjhabeng Association on the University of the Free State (UFS) Qwaqwa Campus, celebrated the Basotho New Year vibrantly at the Basotho Cultural Village on 1 August 2025. The event was hosted in partnership with the Free State Department of Sport, Arts and Culture and included participation from various stakeholders committed to preserving and promoting the Basotho heritage.

The Basotho New Year is traditionally celebrated on 1 August, marking an important seasonal transition in the Basotho calendar in August, as it signifies the end of the dry winter season (Mariha) and the beginning of a new agricultural cycle. This period is associated with renewal, growth, and preparation for planting. In line with long-standing customs, the first crops are symbolically offered to God in a sacred ritual (Tlatlamatjholo), expressing gratitude and seeking blessings for a successful harvest season. This year’s celebration centred on the theme of the eight stars (dinaledi) – a vital aspect of Basotho cosmology and identity. Students had the opportunity to gain exposure, deepen their knowledge, and learn about the cultural and historical significance of the different stars and their importance to the Basotho nation. Through traditional performances, storytelling, and educational engagement, the event successfully blended cultural celebration with learning, reinforcing the need to preserve indigenous knowledge for future generations.

 

Honouring the history of the Basotho

The Basotho New Year is a culturally significant day that celebrates the identity, history, and traditions of the Basotho people. According to Dr Mabohlokoa Khanyetsi, Senior Lecturer in the Department of African Languages, the day serves as a reminder of the importance of cultural knowledge in shaping the future. “A nation that does not know itself will struggle to determine its future,” she said. The New Year is celebrated through various cultural practices, including traditional clothing, food, games, and the sharing of oral history. Dr Khanyetsi explained that historical knowledge is not only valuable for preserving identity, but also for learning from the past to make informed decisions moving forward. She highlighted the traditional use of stars (dinaledi) by the Basotho to guide agricultural activities. The appearance of specific stars signalled the right time to begin ploughing, helping communities prepare for a season of abundance. Crops such as sorghum bicolor played a central role, as they were used to produce staple foods such as porridge, bread, and traditional beer. Dr Khanyetsi also underlines the value of cultural customs and rites of passage, which once marked a bridge to transition from childhood to adulthood. These practices, she argues, helped individuals remain connected to their environment and community. “I have deep respect for those who continue such traditions, as they keep us grounded in who we are as a people,” she concluded.

The founder of the Bosotho Matjhabeng Association, Rethabile Mothabeng, said: “It was truly an eye-opener to engage with researchers and learn how the stars are not just beautiful to look at, but deeply connected to the Basotho calendar, especially when it comes to planting and predicting the weather. What made it even more special was how our team brought that knowledge to life through poetry. It wasn’t just learning, it was a creative journey that we shared together.”

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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