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11 August 2025 | Story Teboho Mositi | Photo Teboho Mositi
Basotho New Year
Mary Mansele (far left with orange blanket), Lecturer in the Department of African Languages, and Dr Mabohlokoa Khanyetsi (far right with green blanket), Subject Head in the department, with attendees during the Basotho New Year celebrations held at the Basotho Cultural Village.

The Department of African Languages, in collaboration with the Bosotho Matjhabeng Association on the University of the Free State (UFS) Qwaqwa Campus, celebrated the Basotho New Year vibrantly at the Basotho Cultural Village on 1 August 2025. The event was hosted in partnership with the Free State Department of Sport, Arts and Culture and included participation from various stakeholders committed to preserving and promoting the Basotho heritage.

The Basotho New Year is traditionally celebrated on 1 August, marking an important seasonal transition in the Basotho calendar in August, as it signifies the end of the dry winter season (Mariha) and the beginning of a new agricultural cycle. This period is associated with renewal, growth, and preparation for planting. In line with long-standing customs, the first crops are symbolically offered to God in a sacred ritual (Tlatlamatjholo), expressing gratitude and seeking blessings for a successful harvest season. This year’s celebration centred on the theme of the eight stars (dinaledi) – a vital aspect of Basotho cosmology and identity. Students had the opportunity to gain exposure, deepen their knowledge, and learn about the cultural and historical significance of the different stars and their importance to the Basotho nation. Through traditional performances, storytelling, and educational engagement, the event successfully blended cultural celebration with learning, reinforcing the need to preserve indigenous knowledge for future generations.

 

Honouring the history of the Basotho

The Basotho New Year is a culturally significant day that celebrates the identity, history, and traditions of the Basotho people. According to Dr Mabohlokoa Khanyetsi, Senior Lecturer in the Department of African Languages, the day serves as a reminder of the importance of cultural knowledge in shaping the future. “A nation that does not know itself will struggle to determine its future,” she said. The New Year is celebrated through various cultural practices, including traditional clothing, food, games, and the sharing of oral history. Dr Khanyetsi explained that historical knowledge is not only valuable for preserving identity, but also for learning from the past to make informed decisions moving forward. She highlighted the traditional use of stars (dinaledi) by the Basotho to guide agricultural activities. The appearance of specific stars signalled the right time to begin ploughing, helping communities prepare for a season of abundance. Crops such as sorghum bicolor played a central role, as they were used to produce staple foods such as porridge, bread, and traditional beer. Dr Khanyetsi also underlines the value of cultural customs and rites of passage, which once marked a bridge to transition from childhood to adulthood. These practices, she argues, helped individuals remain connected to their environment and community. “I have deep respect for those who continue such traditions, as they keep us grounded in who we are as a people,” she concluded.

The founder of the Bosotho Matjhabeng Association, Rethabile Mothabeng, said: “It was truly an eye-opener to engage with researchers and learn how the stars are not just beautiful to look at, but deeply connected to the Basotho calendar, especially when it comes to planting and predicting the weather. What made it even more special was how our team brought that knowledge to life through poetry. It wasn’t just learning, it was a creative journey that we shared together.”

News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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