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21 August 2025 | Story Tshepo Tsotetsi | Photo Tshepo Tsotetsi
EMS Womens Function
From the left: Prof Brownhilder Neneh, Vice-Dean of the Faculty of Economic and Management Sciences; Prof Hester C. Klopper, Vice-Chancellor and Principal of the UFS; Simone Williams, Faculty Manager; and Dr Celeste Campher, Senior Lecturer in the Faculty of Economic and Management Sciences, at the Women’s Function held on the Bloemfontein Campus on 18 August.

The University of the Free State’s (UFS) Faculty of Economic and Management Sciences recently hosted a Women’s Function on the UFS Bloemfontein Campus – an event that paid tribute to women’s leadership in academia during Women’s Month. The gathering, held on 18 August 2025, was marked by a historic conversation with Prof Hester C. Klopper, UFS Vice-Chancellor and Principal, who earlier this year became the first woman to lead the university in its 121-year history.

The function brought together women academics and professional staff in an atmosphere of connection and reflection to converse on breaking barriers, building futures, and empowering women in higher education. In conversation with colleagues, Prof Klopper shared her personal journey in higher education, her leadership philosophy, and the values that have guided her career. The occasion created a meaningful platform for colleagues to reflect on the role of women in shaping the future of the faculty and the university.

 

Breaking barriers, building futures

Prof Klopper described her appointment as both humbling and historic: “It is an extraordinary honour to be entrusted with this responsibility. This milestone is not just a personal achievement, but also a reflection of the progress we have made as a university and as a society in recognising and valuing diversity in leadership. I stand on the shoulders of many trailblazers who paved the way, and I hope my appointment inspires women to believe that there are no limits to what they can achieve.”

She shared pivotal moments across her career journey – from transitioning into academia to international leadership experiences that shaped her vision. “You become aware of a growing, burning desire to plough back what you have learned; to pay forward in some way after receiving so many opportunities for growth, so much exposure to great role models, and such incredible learning experiences,” she said.

Acknowledging the challenges women still face in higher education, Prof Klopper reflected: “Academia has traditionally been male-dominated. In order to overcome stereotyping and bias, I drew on the values instilled by my parents – hard work, believing in yourself, non-discrimination, fairness, and care. These have been incredibly valuable in my journey.” She also highlighted the importance of supportive partnerships when balancing professional and family responsibilities.

Prof Brownhilder Neneh, Vice-Dean: Research, Engagement and Internationalisation in the Faculty, said these reflections captured the very purpose of the gathering. “With Prof Klopper serving as the first female Vice-Chancellor and Principal of the UFS, it was important to create a platform for her to inspire and empower women academics,” she said. “By sharing her career journey and insights, she demonstrated how barriers can be overcome in higher education leadership.” 

She added that the conversation reinforced an important message: “Women, too, can achieve whatever they aspire to become. Prof Klopper reminded us that one must be clear about the message they want to communicate, know what they stand for, and remain consistent, authentic and honest. She emphasised the importance of always considering what you bring to the table – your expertise and knowledge – which ultimately opens doors. She also reminded us that women need to create their own values and live them, be intentional, and show up. There is no single recipe – each person must find their own rhythm and pursue it deliberately.”

Prof Klopper echoed with a message of encouragement to young women: “Have the courage to embrace your own authentic leadership style. Do not allow others to define who you are – believe in your own abilities. Knowledge without action is incomplete. Lead with heart, take intellectual risks, and remember that talent exists everywhere, but you have the power to create opportunity.”

Prof Neneh added that the event was not only a celebration but also a call to action: “Women play a vital role in enriching the academic project by bringing diverse experiences, perspectives, and leadership approaches. I hope colleagues left encouraged to pursue their aspirations with confidence and inspired to embrace mentorship, sponsorship, and solidarity among women academics.”

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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