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21 August 2025 | Story Tshepo Tsotetsi | Photo Tshepo Tsotetsi
EMS Womens Function
From the left: Prof Brownhilder Neneh, Vice-Dean of the Faculty of Economic and Management Sciences; Prof Hester C. Klopper, Vice-Chancellor and Principal of the UFS; Simone Williams, Faculty Manager; and Dr Celeste Campher, Senior Lecturer in the Faculty of Economic and Management Sciences, at the Women’s Function held on the Bloemfontein Campus on 18 August.

The University of the Free State’s (UFS) Faculty of Economic and Management Sciences recently hosted a Women’s Function on the UFS Bloemfontein Campus – an event that paid tribute to women’s leadership in academia during Women’s Month. The gathering, held on 18 August 2025, was marked by a historic conversation with Prof Hester C. Klopper, UFS Vice-Chancellor and Principal, who earlier this year became the first woman to lead the university in its 121-year history.

The function brought together women academics and professional staff in an atmosphere of connection and reflection to converse on breaking barriers, building futures, and empowering women in higher education. In conversation with colleagues, Prof Klopper shared her personal journey in higher education, her leadership philosophy, and the values that have guided her career. The occasion created a meaningful platform for colleagues to reflect on the role of women in shaping the future of the faculty and the university.

 

Breaking barriers, building futures

Prof Klopper described her appointment as both humbling and historic: “It is an extraordinary honour to be entrusted with this responsibility. This milestone is not just a personal achievement, but also a reflection of the progress we have made as a university and as a society in recognising and valuing diversity in leadership. I stand on the shoulders of many trailblazers who paved the way, and I hope my appointment inspires women to believe that there are no limits to what they can achieve.”

She shared pivotal moments across her career journey – from transitioning into academia to international leadership experiences that shaped her vision. “You become aware of a growing, burning desire to plough back what you have learned; to pay forward in some way after receiving so many opportunities for growth, so much exposure to great role models, and such incredible learning experiences,” she said.

Acknowledging the challenges women still face in higher education, Prof Klopper reflected: “Academia has traditionally been male-dominated. In order to overcome stereotyping and bias, I drew on the values instilled by my parents – hard work, believing in yourself, non-discrimination, fairness, and care. These have been incredibly valuable in my journey.” She also highlighted the importance of supportive partnerships when balancing professional and family responsibilities.

Prof Brownhilder Neneh, Vice-Dean: Research, Engagement and Internationalisation in the Faculty, said these reflections captured the very purpose of the gathering. “With Prof Klopper serving as the first female Vice-Chancellor and Principal of the UFS, it was important to create a platform for her to inspire and empower women academics,” she said. “By sharing her career journey and insights, she demonstrated how barriers can be overcome in higher education leadership.” 

She added that the conversation reinforced an important message: “Women, too, can achieve whatever they aspire to become. Prof Klopper reminded us that one must be clear about the message they want to communicate, know what they stand for, and remain consistent, authentic and honest. She emphasised the importance of always considering what you bring to the table – your expertise and knowledge – which ultimately opens doors. She also reminded us that women need to create their own values and live them, be intentional, and show up. There is no single recipe – each person must find their own rhythm and pursue it deliberately.”

Prof Klopper echoed with a message of encouragement to young women: “Have the courage to embrace your own authentic leadership style. Do not allow others to define who you are – believe in your own abilities. Knowledge without action is incomplete. Lead with heart, take intellectual risks, and remember that talent exists everywhere, but you have the power to create opportunity.”

Prof Neneh added that the event was not only a celebration but also a call to action: “Women play a vital role in enriching the academic project by bringing diverse experiences, perspectives, and leadership approaches. I hope colleagues left encouraged to pursue their aspirations with confidence and inspired to embrace mentorship, sponsorship, and solidarity among women academics.”

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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