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28 February 2025 | Story Onthatile Tikoe | Photo Ben Zwane
House Imperium
House Imperium, one of the West College residences at the University of the Free State, won the 2025 FTEN Athletics Spirit Cup on 19 February 2025.

In an electrifying display of varsity spirit, House Imperium emerged victorious in not one, but two prestigious categories at the 2025 FTEN Athletics Spirit Cup for first-time entering students (FTENs). House Imperium took home top honours for both Best Day Residence and Best Co-Ed Residence for War Cries, solidifying their reputation as a force to be reckoned with!

The Spirit Cup, an annual tradition that brings together students from various residences, is a celebration of camaraderie, creativity, and sheer enthusiasm. This year’s competition was fierce, with each house bringing their A-game to the table. However, Imperium’s unwavering dedication and unrelenting passion ultimately paid off.

“It felt fulfilling due to hard work and dedication from our members becoming fruitful in the end,” said an elated Dr Nokuthula Tlalajoe-Mokhatla, Imperium Residence Head. “⁠The most memorable moment other than receiving the two trophies was watching the Griffins’ (House Imperium team members) winning spirit grow and ultimately seeing how united they were during the course of the event.”

House Imperium’s victory in the Best Day Residence category is a testament to the house’s exceptional teamwork and coordination. Their energetic performances, coupled with their impressive display of house pride, left judges and spectators alike in awe.

The Best Co-Ed Residence for War Cries award was a particularly sweet victory for Imperium, as it acknowledges the house’s ability to come together and produce a truly unforgettable experience, even amid adversity. “The biggest challenge we faced during the Spirit Cup was maintaining consistent participation from our members,” Dr Tlalajoe-Mokhatla added. “As a co-ed residence that prioritises the safety of our community, it became difficult to keep everyone involved as the night progressed. Unfortunately, the number of participants dwindled, preventing us from fully displaying our unity. However, given our commitment to ensuring the safety of our students, we understood the need for this and respected the decisions made."

As Imperium basks in the glory of their Spirit Cup triumph, the house remains committed to upholding the values of teamwork, sportsmanship, and school spirit that have defined their journey. “The definition of Imperium is ‘absolute power’, and with its motto ‘Dum spiro spero’ being a Latin phrase that means ‘While I breathe, I hope’, that has and does and will continue to fuel our spirit in everything that we do.”

With their impressive Spirit Cup wins, House Imperium has undoubtedly cemented its status as a powerhouse in the world of day residences. As house members celebrate their achievements, they inspire their peers to strive for excellence and embody the spirit of friendly competition that defines the Spirit Cup!

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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