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28 February 2025 | Story Onthatile Tikoe | Photo Ben Zwane
House Imperium
House Imperium, one of the West College residences at the University of the Free State, won the 2025 FTEN Athletics Spirit Cup on 19 February 2025.

In an electrifying display of varsity spirit, House Imperium emerged victorious in not one, but two prestigious categories at the 2025 FTEN Athletics Spirit Cup for first-time entering students (FTENs). House Imperium took home top honours for both Best Day Residence and Best Co-Ed Residence for War Cries, solidifying their reputation as a force to be reckoned with!

The Spirit Cup, an annual tradition that brings together students from various residences, is a celebration of camaraderie, creativity, and sheer enthusiasm. This year’s competition was fierce, with each house bringing their A-game to the table. However, Imperium’s unwavering dedication and unrelenting passion ultimately paid off.

“It felt fulfilling due to hard work and dedication from our members becoming fruitful in the end,” said an elated Dr Nokuthula Tlalajoe-Mokhatla, Imperium Residence Head. “⁠The most memorable moment other than receiving the two trophies was watching the Griffins’ (House Imperium team members) winning spirit grow and ultimately seeing how united they were during the course of the event.”

House Imperium’s victory in the Best Day Residence category is a testament to the house’s exceptional teamwork and coordination. Their energetic performances, coupled with their impressive display of house pride, left judges and spectators alike in awe.

The Best Co-Ed Residence for War Cries award was a particularly sweet victory for Imperium, as it acknowledges the house’s ability to come together and produce a truly unforgettable experience, even amid adversity. “The biggest challenge we faced during the Spirit Cup was maintaining consistent participation from our members,” Dr Tlalajoe-Mokhatla added. “As a co-ed residence that prioritises the safety of our community, it became difficult to keep everyone involved as the night progressed. Unfortunately, the number of participants dwindled, preventing us from fully displaying our unity. However, given our commitment to ensuring the safety of our students, we understood the need for this and respected the decisions made."

As Imperium basks in the glory of their Spirit Cup triumph, the house remains committed to upholding the values of teamwork, sportsmanship, and school spirit that have defined their journey. “The definition of Imperium is ‘absolute power’, and with its motto ‘Dum spiro spero’ being a Latin phrase that means ‘While I breathe, I hope’, that has and does and will continue to fuel our spirit in everything that we do.”

With their impressive Spirit Cup wins, House Imperium has undoubtedly cemented its status as a powerhouse in the world of day residences. As house members celebrate their achievements, they inspire their peers to strive for excellence and embody the spirit of friendly competition that defines the Spirit Cup!

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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