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28 February 2025 | Story Onthatile Tikoe | Photo Ben Zwane
House Imperium
House Imperium, one of the West College residences at the University of the Free State, won the 2025 FTEN Athletics Spirit Cup on 19 February 2025.

In an electrifying display of varsity spirit, House Imperium emerged victorious in not one, but two prestigious categories at the 2025 FTEN Athletics Spirit Cup for first-time entering students (FTENs). House Imperium took home top honours for both Best Day Residence and Best Co-Ed Residence for War Cries, solidifying their reputation as a force to be reckoned with!

The Spirit Cup, an annual tradition that brings together students from various residences, is a celebration of camaraderie, creativity, and sheer enthusiasm. This year’s competition was fierce, with each house bringing their A-game to the table. However, Imperium’s unwavering dedication and unrelenting passion ultimately paid off.

“It felt fulfilling due to hard work and dedication from our members becoming fruitful in the end,” said an elated Dr Nokuthula Tlalajoe-Mokhatla, Imperium Residence Head. “⁠The most memorable moment other than receiving the two trophies was watching the Griffins’ (House Imperium team members) winning spirit grow and ultimately seeing how united they were during the course of the event.”

House Imperium’s victory in the Best Day Residence category is a testament to the house’s exceptional teamwork and coordination. Their energetic performances, coupled with their impressive display of house pride, left judges and spectators alike in awe.

The Best Co-Ed Residence for War Cries award was a particularly sweet victory for Imperium, as it acknowledges the house’s ability to come together and produce a truly unforgettable experience, even amid adversity. “The biggest challenge we faced during the Spirit Cup was maintaining consistent participation from our members,” Dr Tlalajoe-Mokhatla added. “As a co-ed residence that prioritises the safety of our community, it became difficult to keep everyone involved as the night progressed. Unfortunately, the number of participants dwindled, preventing us from fully displaying our unity. However, given our commitment to ensuring the safety of our students, we understood the need for this and respected the decisions made."

As Imperium basks in the glory of their Spirit Cup triumph, the house remains committed to upholding the values of teamwork, sportsmanship, and school spirit that have defined their journey. “The definition of Imperium is ‘absolute power’, and with its motto ‘Dum spiro spero’ being a Latin phrase that means ‘While I breathe, I hope’, that has and does and will continue to fuel our spirit in everything that we do.”

With their impressive Spirit Cup wins, House Imperium has undoubtedly cemented its status as a powerhouse in the world of day residences. As house members celebrate their achievements, they inspire their peers to strive for excellence and embody the spirit of friendly competition that defines the Spirit Cup!

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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