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House Imperium reigns supreme at 2025 Spirit Cup

28 February 2025 | Story Onthatile Tikoe | Photo Ben Zwane

In an electrifying display of varsity spirit, House Imperium emerged victorious in not one, but two prestigious categories at the 2025 FTEN Athletics Spirit Cup for first-time entering students (FTENs). House Imperium took home top honours for both Best Day Residence and Best Co-Ed Residence for War Cries, solidifying their reputation as a force to be reckoned with!

The Spirit Cup, an annual tradition that brings together students from various residences, is a celebration of camaraderie, creativity, and sheer enthusiasm. This year’s competition was fierce, with each house bringing their A-game to the table. However, Imperium’s unwavering dedication and unrelenting passion ultimately paid off.

“It felt fulfilling due to hard work and dedication from our members becoming fruitful in the end,” said an elated Dr Nokuthula Tlalajoe-Mokhatla, Imperium Residence Head. “⁠The most memorable moment other than receiving the two trophies was watching the Griffins’ (House Imperium team members) winning spirit grow and ultimately seeing how united they were during the course of the event.”

House Imperium’s victory in the Best Day Residence category is a testament to the house’s exceptional teamwork and coordination. Their energetic performances, coupled with their impressive display of house pride, left judges and spectators alike in awe.

The Best Co-Ed Residence for War Cries award was a particularly sweet victory for Imperium, as it acknowledges the house’s ability to come together and produce a truly unforgettable experience, even amid adversity. “The biggest challenge we faced during the Spirit Cup was maintaining consistent participation from our members,” Dr Tlalajoe-Mokhatla added. “As a co-ed residence that prioritises the safety of our community, it became difficult to keep everyone involved as the night progressed. Unfortunately, the number of participants dwindled, preventing us from fully displaying our unity. However, given our commitment to ensuring the safety of our students, we understood the need for this and respected the decisions made."

As Imperium basks in the glory of their Spirit Cup triumph, the house remains committed to upholding the values of teamwork, sportsmanship, and school spirit that have defined their journey. “The definition of Imperium is ‘absolute power’, and with its motto ‘Dum spiro spero’ being a Latin phrase that means ‘While I breathe, I hope’, that has and does and will continue to fuel our spirit in everything that we do.”

With their impressive Spirit Cup wins, House Imperium has undoubtedly cemented its status as a powerhouse in the world of day residences. As house members celebrate their achievements, they inspire their peers to strive for excellence and embody the spirit of friendly competition that defines the Spirit Cup!

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture

2014-10-31

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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