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06 February 2025 | Story André Damons | Photo Supplied
Dr Jared McDonald
Prof Jared McDonald, Assistant Dean: Faculty of The Humanities at the University of the Free State, obtained his first National Research Foundation rating in the C2 category.

Obtaining his first National Research Foundation (NRF) rating has been the goal of Prof Jared McDonald, Assistant Dean: Faculty of The Humanities at the University of the Free State (UFS), since 2020 when he was selected for the UFS Transforming the Professoriate Mentoring Programme.

Prof McDonald obtained a C2 rating recently and credits the programme, under the leadership of Dr Henriëtte van den Berg, who provided invaluable support and mentorship, for this achievement. This rating recognises Prof McDonald as an established researcher and he may enjoy some international recognition for the quality and impact of his recent research outputs. 

“I am delighted to have received a C2 rating. I was hoping to obtain a C2, so when I received confirmation, it felt really good. Since being recruited to the Transforming the Professoriate Programme I have been focused on producing a series of quality journal articles, and importantly, my first monograph. At times it was a struggle to balance the demands of being Assistant Dean in the Faculty of Humanities along with my teaching responsibilities,” says Prof McDonald.

He says obtaining the rating would not have been possible without the interventions of the programme, which assisted him in securing funding for a sabbatical. The encouragement of colleagues and family was equally valuable in helping him to keep his eye on the goal.


Research 

As a nineteenth-century historian, Prof McDonald’s, who is an Associate Professor in the Department of History, research includes topics ranging from the London Missionary Society’s missions to the San as well as the role of controversial missionaries in influencing public discourse on the right to legal equality and social inclusion for indigenous subjects of the British Crown. Another topic is the ways in which evangelical-humanitarian discourse inadvertently provided the justification for the transfer of San children to Cape colonial society. 

“In my publications, the key actors, including Khoesan, are revealed to have been exercising agency in response to a social and political context that was not of their own choosing, but to which they had to respond. The contradictions of the period, coupled with the prospects for blurring the social boundaries of an otherwise strict hierarchical society, provided the means for social manoeuvre and options for resistance from within the confines of the colonial state. I am continuing to explore these ideas in a series of upcoming journal articles and book chapters,” he says. 

The pressure, says Prof McDonald, is already on to retain his rating, and hopefully improve it, when it comes up for review in five years’ time. He is currently working on his second monograph, which is a historical biography of a controversial, but fascinating, missionary who played a notable role in South African history in the early nineteenth century. “The worth of any historical biography lies in the biographer’s ability to shed light on the circumstances, contingencies, and contradictions that shaped the contours of the protagonist’s life, thus illuminating the historical context,” concludes Prof McDonald. 

He seeks to relate his research to his approach to teaching by exploring innovative ways of making the past relevant to students today. This is motivated by the conviction that the elucidation of possibilities of agency in the past raises the prospect for students to engage with the meanings and possibilities of agency in the present.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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