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30 January 2025 | Story Jacky Tshokwe | Photo Supplied
Samantha Durrant
Samantha Durrant, the first violinist and Artistic Leader of the Odeion String Quartet, appointed since May 2024.

In the world of music, certain instruments resonate not just with sound, but with profound emotion and history. For Samantha Durrant, her journey with the violin began at the tender age of seven, inspired by the heartfelt story of Music of the Heart. This film, coupled with her exposure to the harmonious symphonies of the KwaZulu-Natal Philharmonic Orchestra, planted seeds that grew into a lifelong devotion to the violin and classical music.

Now, as part of the Odeion String Quartet – the only quartet in residence at a South African university – Durrant stands at the forefront of a mission that transcends performance. She sees her role not only as a performer, but as a steward of South Africa’s string-playing legacy. Her vision is bold yet grounded: to make the Odeion String Quartet the centrepiece of string training and performance in the country.

Reflecting on her journey, Durrant emphasises the critical role of mentorship, exposure, and perseverance. "There wasn’t one pivotal moment in my career," she shares. "It was the culmination of experiences with colleagues, mentors, and friends, all encouraging me to push my boundaries."

The Odeion String Quartet is bridging South African talent with global excellence, performing works by masters such as Haydn and Beethoven while celebrating contemporary compositions, including those from South Africa's rich tapestry of composers. For Durrant, the opportunity to collaborate with living composers is an unparalleled gift, offering insights into their inspirations and musical intentions.

Education and community are at the heart of the quartet's mission. Through school concerts, youth orchestra engagements, and performances at prestigious events such as the Vice-Chancellor’s Concert and the Rector’s Farewell, the quartet inspires audiences of all ages. "Youth orchestras represent unity," Durrant notes. "They bring people together, showcasing our shared humanity."

To those stepping into the challenging world of music, Durrant offers sage advice: "Be patient with yourself. Understand that this field is not easy, but the journey of self-discovery it offers is unparalleled."

With a packed performance calendar and ambitious goals for the quartet’s future, Durrant remains hopeful about music's place in society. "Music has the power to heal, inspire, and unite," she says. "In these challenging times, it is balm for the soul – an essential part of our humanity."

As the Odeion String Quartet continues its journey, its melodies remind us of the transformative power of music, resonating with hope and possibility across generations.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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