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30 January 2025 | Story Jacky Tshokwe | Photo Supplied
Samantha Durrant
Samantha Durrant, the first violinist and Artistic Leader of the Odeion String Quartet, appointed since May 2024.

In the world of music, certain instruments resonate not just with sound, but with profound emotion and history. For Samantha Durrant, her journey with the violin began at the tender age of seven, inspired by the heartfelt story of Music of the Heart. This film, coupled with her exposure to the harmonious symphonies of the KwaZulu-Natal Philharmonic Orchestra, planted seeds that grew into a lifelong devotion to the violin and classical music.

Now, as part of the Odeion String Quartet – the only quartet in residence at a South African university – Durrant stands at the forefront of a mission that transcends performance. She sees her role not only as a performer, but as a steward of South Africa’s string-playing legacy. Her vision is bold yet grounded: to make the Odeion String Quartet the centrepiece of string training and performance in the country.

Reflecting on her journey, Durrant emphasises the critical role of mentorship, exposure, and perseverance. "There wasn’t one pivotal moment in my career," she shares. "It was the culmination of experiences with colleagues, mentors, and friends, all encouraging me to push my boundaries."

The Odeion String Quartet is bridging South African talent with global excellence, performing works by masters such as Haydn and Beethoven while celebrating contemporary compositions, including those from South Africa's rich tapestry of composers. For Durrant, the opportunity to collaborate with living composers is an unparalleled gift, offering insights into their inspirations and musical intentions.

Education and community are at the heart of the quartet's mission. Through school concerts, youth orchestra engagements, and performances at prestigious events such as the Vice-Chancellor’s Concert and the Rector’s Farewell, the quartet inspires audiences of all ages. "Youth orchestras represent unity," Durrant notes. "They bring people together, showcasing our shared humanity."

To those stepping into the challenging world of music, Durrant offers sage advice: "Be patient with yourself. Understand that this field is not easy, but the journey of self-discovery it offers is unparalleled."

With a packed performance calendar and ambitious goals for the quartet’s future, Durrant remains hopeful about music's place in society. "Music has the power to heal, inspire, and unite," she says. "In these challenging times, it is balm for the soul – an essential part of our humanity."

As the Odeion String Quartet continues its journey, its melodies remind us of the transformative power of music, resonating with hope and possibility across generations.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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