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13 January 2025 | Story Dr Nitha Ramnath | Photo Sonia Small
Prof Brownhilder Neneh
Prof Brownhilder Neneh stands out as an inspiring force for students and aspiring entrepreneurs.

In the dynamic intersection of tradition and innovation within academia, Prof Brownhilder Neneh, Vice-Dean: Research, Engagement and Internationalisation in the Faculty of Economic and Management Sciences at the University of the Free State (UFS), stands out as an inspiring force for students and aspiring entrepreneurs. Her remarkable career trajectory – ascending rapidly through the ranks from senior lecturer to head of department, and ultimately to full professor – has been marked not only by professional accolades, but by a deep, personal impact on the lives of her students and the broader entrepreneurial community. 

Personal moments of student connection  

Reflecting on her career, Prof Neneh’s achievements are impressive. “The best moment of my career is twofold,” she explains. “Professionally, I am incredibly grateful for the success I’ve achieved in less than a decade. Being promoted to professor, launching my book this year, and being consistently recognised as one of the top-cited researchers in the world over the past two years – it’s all been surreal.” 

However, it is the personal connections with her students that leave the most lasting impression. One student shared a heartfelt message, recalling how Prof Neneh’s encouragement helped her persevere through academic challenges. “You have everything it takes to succeed,” Prof Neneh had told her, transforming her outlook on her studies. Another student credited Prof Neneh’s words of encouragement with sparking a journey of self-acceptance, reminding her that “the best is yet to come.” These experiences highlight the profound influence of mentorship and the power of positive reinforcement. 

Building entrepreneurial competencies 

Prof Neneh’s research centres on fostering entrepreneurial skills, with a particular focus on youth and women. “I wish people knew that my work is about making a real, tangible difference,” she notes. Her research addresses the unique challenges faced by women entrepreneurs, including the complexities of work-life balance and societal pressures. By providing evidence-based strategies drawn from her extensive experience, Prof Neneh seeks to empower those navigating the intersection of family and business obligations. 

She also emphasises the obstacles facing young entrepreneurs, such as limited access to resources and a fear of failure. “These challenges can deter aspiring entrepreneurs from taking risks and pursuing their dreams,” Prof Nene says. Her approach to teaching entrepreneurship is rooted in practical, evidence based advice, encouraging aspiring entrepreneurs to pursue their passions, employ ‘effectual reasoning’ in building their ventures with available resources – and commit to lifelong learning. “Training doesn’t stop at obtaining a degree. It’s about continually seeking knowledge and adapting to the market,” she asserts. 

Prof Neneh also advocates collaboration through a concept she calls ‘coopetition’ – where competition fosters cooperation, particularly in overcoming resource constraints. This mindset has been especially valuable during times of crisis, such as the recent pandemic, when industries banded together for collective growth. 

For budding entrepreneurs, Prof Neneh offers a wealth of practical advice. She stresses the importance of validating the market before launching a business, while cautioning against entering fields devoid of passion or thorough preparation. Her guiding principle? “Invest wisely and understand the needs of your target market.” 

Creating ripples of positive impact 

Looking ahead, Prof Neneh embodies resilience. “I wouldn’t change anything in my life. Every challenge has been a lesson,” she reflects. Her experiences have not only shaped her career, but also strengthened her sense of purpose. “Stay true to your values and purpose,” is the advice she follows, ensuring her life’s work continues to create ripples of positive impact. 

Prof Neneh is not only an academic; she is a champion for change, dedicated to uplifting others through her research, mentorship, and community initiatives such as ‘She Believe’, a peer support group focused on empowering women. As she continues to inspire future generations, her story serves as a powerful reminder that the entrepreneurial journey is not merely about financial success – it is about transformative impact and demonstrating resilience. 

The belief that “the best is yet to come” resonates not only in Prof Neneh’s life, but also with everyone who has the privilege of learning from her.

News Archive

Kesa and Wayde biggest stars at KovsieSport Awards
2017-10-03

Description: 'Awards KovsieSport 2017 Tags: Awards KovsieSport 2017

Wayde van Niekerk was unable to attend the KovsieSport Awards.
Steven Swarts, his stepfather, received the award for KovsieSport
Senior Sportsman of the Year from Prof Francis Petersen (left),
Rector and Vice-Chancellor of the University of the Free State,
on his behalf.
Photo: Mlungisi Louw/Volksblad


It took Kesa Molotsane seven years of hard work and patience to excel, and all this time she has been a Kovsie. Unlike some other sporting greats, success didn’t come overnight for her. 

The star athlete had an amazing year and was crowned KovsieSport Senior Sportswoman of the Year, while Wayde van Niekerk is the KovsieSport Senior Sportsman of the Year for a fifth consecutive time. The 400 m Olympic Champion surpassed the record held by himself and Franz Kruger for most successive sports awards for men (four), and equalled Kruger’s record (five) for the most men’s titles overall.

Blose and Chawane top juniors

The cream of the crop was honoured at the KovsieSport Awards, held in collaboration with the Volksblad Free State Sport Stars Awards, at Monte Bello in Bloemfontein on 27 September 2017.

Kwenzo Blose, who represented the South African U20 rugby team at the Junior World Cup, was named Junior Sportsman for a second consecutive year. The netball player Khanyisa Chawane is the KovsieSport Junior Sportswoman of the Year. She captained the South African U21 netball team at the World Youth Netball Champs.

The blind athlete Louzanne Coetzee and her guide Khothatso Mokone received a Special Award for Disabled Sport. Coetzee took part in the Paralympic Games and has set many records, such as in the 5 000 m (T11).

Hard work over many years

Molotsane competed at the World Cross-country Championships in Kampala, is the leader of the Spar Women’s Grand Prix 10 km series, and represented South Africa at the World Student Games. The Assistant Officer at KovsieSport says being the best female athlete is humbling. 

“It took me long enough to get here and it needed a lot of work from my side over many years. I have been with Kovsies for, like, seven years and I am only getting this after so long.”
She also commended Karla and Tanya Mostert who was nominated with her. “Karla has been a motivation for little kids from primary school up until high school learners. She has always been there and knows what it means to really be a sport star. 

“And her younger sister Tanya is the upcoming one. It is amazing to be on stage with both of them.”

KovsieSport Awards:
Participants in World Student Games in Tapei: Arné Nel (tennis), Hendrik Maartens (athletics), Janke van der Vyver (badminton), Kesa Molotsane (athletics), Lienke de Kock (tennis), Maryke Brits (athletics), Rynardt van Rensburg (athletics), Tsepang Sello (athletics).
Special Award for Disabled Sport: Louzanne Coetzee and Khothatso Mokone
Special Awards: Maryka Holtzhausen (netball), Janine de Kock, Marnus Kleinhans (tennis), Ans Botha, Rufus Botha (both athletics), Nicole Walraven (hockey) and Godfrey Tenoff (soccer)
Junior Sportswoman of the Year: Khanyisa Chawane (netball)
Junior Sportsman of the Year: Kwenzo Blose (rugby)
Senior Sportswoman of the Year: Kesa Molotsane (athletics)
Senior Sportsman of the Year: Wayde van Niekerk (athletics)

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