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13 January 2025 | Story Dr Nitha Ramnath | Photo Sonia Small
Prof Brownhilder Neneh
Prof Brownhilder Neneh stands out as an inspiring force for students and aspiring entrepreneurs.

In the dynamic intersection of tradition and innovation within academia, Prof Brownhilder Neneh, Vice-Dean: Research, Engagement and Internationalisation in the Faculty of Economic and Management Sciences at the University of the Free State (UFS), stands out as an inspiring force for students and aspiring entrepreneurs. Her remarkable career trajectory – ascending rapidly through the ranks from senior lecturer to head of department, and ultimately to full professor – has been marked not only by professional accolades, but by a deep, personal impact on the lives of her students and the broader entrepreneurial community. 

Personal moments of student connection  

Reflecting on her career, Prof Neneh’s achievements are impressive. “The best moment of my career is twofold,” she explains. “Professionally, I am incredibly grateful for the success I’ve achieved in less than a decade. Being promoted to professor, launching my book this year, and being consistently recognised as one of the top-cited researchers in the world over the past two years – it’s all been surreal.” 

However, it is the personal connections with her students that leave the most lasting impression. One student shared a heartfelt message, recalling how Prof Neneh’s encouragement helped her persevere through academic challenges. “You have everything it takes to succeed,” Prof Neneh had told her, transforming her outlook on her studies. Another student credited Prof Neneh’s words of encouragement with sparking a journey of self-acceptance, reminding her that “the best is yet to come.” These experiences highlight the profound influence of mentorship and the power of positive reinforcement. 

Building entrepreneurial competencies 

Prof Neneh’s research centres on fostering entrepreneurial skills, with a particular focus on youth and women. “I wish people knew that my work is about making a real, tangible difference,” she notes. Her research addresses the unique challenges faced by women entrepreneurs, including the complexities of work-life balance and societal pressures. By providing evidence-based strategies drawn from her extensive experience, Prof Neneh seeks to empower those navigating the intersection of family and business obligations. 

She also emphasises the obstacles facing young entrepreneurs, such as limited access to resources and a fear of failure. “These challenges can deter aspiring entrepreneurs from taking risks and pursuing their dreams,” Prof Nene says. Her approach to teaching entrepreneurship is rooted in practical, evidence based advice, encouraging aspiring entrepreneurs to pursue their passions, employ ‘effectual reasoning’ in building their ventures with available resources – and commit to lifelong learning. “Training doesn’t stop at obtaining a degree. It’s about continually seeking knowledge and adapting to the market,” she asserts. 

Prof Neneh also advocates collaboration through a concept she calls ‘coopetition’ – where competition fosters cooperation, particularly in overcoming resource constraints. This mindset has been especially valuable during times of crisis, such as the recent pandemic, when industries banded together for collective growth. 

For budding entrepreneurs, Prof Neneh offers a wealth of practical advice. She stresses the importance of validating the market before launching a business, while cautioning against entering fields devoid of passion or thorough preparation. Her guiding principle? “Invest wisely and understand the needs of your target market.” 

Creating ripples of positive impact 

Looking ahead, Prof Neneh embodies resilience. “I wouldn’t change anything in my life. Every challenge has been a lesson,” she reflects. Her experiences have not only shaped her career, but also strengthened her sense of purpose. “Stay true to your values and purpose,” is the advice she follows, ensuring her life’s work continues to create ripples of positive impact. 

Prof Neneh is not only an academic; she is a champion for change, dedicated to uplifting others through her research, mentorship, and community initiatives such as ‘She Believe’, a peer support group focused on empowering women. As she continues to inspire future generations, her story serves as a powerful reminder that the entrepreneurial journey is not merely about financial success – it is about transformative impact and demonstrating resilience. 

The belief that “the best is yet to come” resonates not only in Prof Neneh’s life, but also with everyone who has the privilege of learning from her.

News Archive

Postgraduate success rewarded during winter graduation ceremony
2012-06-06

The university is celebrating an increase in postgraduate success with a record number of master’s degrees and doctorates to be awarded during the winter graduation ceremony on 14 June 2012.

A total of 481 master’s degrees and 82 doctorates will be awarded in two ceremonies in the Callie Human Centre on the Bloemfontein Campus. This is the most postgraduate qualifications to be awarded at a single graduation ceremony. 

The university will also award an honorary doctorate in Literature to the author, Etienne van Heerden. Van Heerden, the author of Dertig Nagte in Amsterdam and Toorberg, among others, will be honoured with a D. Litt degree. Van Heerden, currently Hofmeyr professor and Head of the Department of Afrikaans and Dutch studies at the University of Cape Town, is one of the most acclaimed Afrikaans writers. His novels have been translated into eleven languages and his contributions are included in anthologies worldwide. One of his most important contributions to South African society is his creation of LitNet and the development of this powerful digital website that now also includes two accredited journals.

Ms Nicky Abdinor, a clinical psychologist of Cape Town, who was born without arms and with shortened legs, will be the guest speaker at the graduation ceremony.

The programme for the two ceremonies is: 

  • At 10:15, the Faculty of Natural and Agricultural Sciences will award 231 master’s degrees and confer 43 doctorates. The Faculty of Health Sciences will award 52 master’s degrees and confer seven doctorates. 
  • At 14:15, the Faculty of Economic and Management Sciences will award 62 master’s degrees and confer seven doctorates. The Faculty of the Humanities will confer one honorary doctorate, award 47 master’s degrees and confer 13 doctorates. In the Faculty of Education, 22 master’s degrees will be awarded and nine doctorates conferred. In the Faculty of Law, 34 master’s degrees will be awarded and one doctorate conferred. The Faculty of Theology will award 33 master’s degrees, and confer two doctorates.
     

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