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13 January 2025 | Story Dr Nitha Ramnath | Photo Sonia Small
Prof Brownhilder Neneh
Prof Brownhilder Neneh stands out as an inspiring force for students and aspiring entrepreneurs.

In the dynamic intersection of tradition and innovation within academia, Prof Brownhilder Neneh, Vice-Dean: Research, Engagement and Internationalisation in the Faculty of Economic and Management Sciences at the University of the Free State (UFS), stands out as an inspiring force for students and aspiring entrepreneurs. Her remarkable career trajectory – ascending rapidly through the ranks from senior lecturer to head of department, and ultimately to full professor – has been marked not only by professional accolades, but by a deep, personal impact on the lives of her students and the broader entrepreneurial community. 

Personal moments of student connection  

Reflecting on her career, Prof Neneh’s achievements are impressive. “The best moment of my career is twofold,” she explains. “Professionally, I am incredibly grateful for the success I’ve achieved in less than a decade. Being promoted to professor, launching my book this year, and being consistently recognised as one of the top-cited researchers in the world over the past two years – it’s all been surreal.” 

However, it is the personal connections with her students that leave the most lasting impression. One student shared a heartfelt message, recalling how Prof Neneh’s encouragement helped her persevere through academic challenges. “You have everything it takes to succeed,” Prof Neneh had told her, transforming her outlook on her studies. Another student credited Prof Neneh’s words of encouragement with sparking a journey of self-acceptance, reminding her that “the best is yet to come.” These experiences highlight the profound influence of mentorship and the power of positive reinforcement. 

Building entrepreneurial competencies 

Prof Neneh’s research centres on fostering entrepreneurial skills, with a particular focus on youth and women. “I wish people knew that my work is about making a real, tangible difference,” she notes. Her research addresses the unique challenges faced by women entrepreneurs, including the complexities of work-life balance and societal pressures. By providing evidence-based strategies drawn from her extensive experience, Prof Neneh seeks to empower those navigating the intersection of family and business obligations. 

She also emphasises the obstacles facing young entrepreneurs, such as limited access to resources and a fear of failure. “These challenges can deter aspiring entrepreneurs from taking risks and pursuing their dreams,” Prof Nene says. Her approach to teaching entrepreneurship is rooted in practical, evidence based advice, encouraging aspiring entrepreneurs to pursue their passions, employ ‘effectual reasoning’ in building their ventures with available resources – and commit to lifelong learning. “Training doesn’t stop at obtaining a degree. It’s about continually seeking knowledge and adapting to the market,” she asserts. 

Prof Neneh also advocates collaboration through a concept she calls ‘coopetition’ – where competition fosters cooperation, particularly in overcoming resource constraints. This mindset has been especially valuable during times of crisis, such as the recent pandemic, when industries banded together for collective growth. 

For budding entrepreneurs, Prof Neneh offers a wealth of practical advice. She stresses the importance of validating the market before launching a business, while cautioning against entering fields devoid of passion or thorough preparation. Her guiding principle? “Invest wisely and understand the needs of your target market.” 

Creating ripples of positive impact 

Looking ahead, Prof Neneh embodies resilience. “I wouldn’t change anything in my life. Every challenge has been a lesson,” she reflects. Her experiences have not only shaped her career, but also strengthened her sense of purpose. “Stay true to your values and purpose,” is the advice she follows, ensuring her life’s work continues to create ripples of positive impact. 

Prof Neneh is not only an academic; she is a champion for change, dedicated to uplifting others through her research, mentorship, and community initiatives such as ‘She Believe’, a peer support group focused on empowering women. As she continues to inspire future generations, her story serves as a powerful reminder that the entrepreneurial journey is not merely about financial success – it is about transformative impact and demonstrating resilience. 

The belief that “the best is yet to come” resonates not only in Prof Neneh’s life, but also with everyone who has the privilege of learning from her.

News Archive

Intervarsity: Kovsies vs Pukke - 4 & 5 August 2006
2006-08-03

Programme

Friday 4 August 2006:

RUGBY:   16:15   Medix vs PUK Engineer  UFS field 5
  17:30  Armentum vs Heimat   UFS field 4
  17:30   Vishuis vs De Wilgers UFS field 5
  18:45 Karee vs Patria    UFS field 4
  18:45 Veritas vs Overs  UFS field 5
  20:00 Reitz vs Veritas  UFS field 4
  20:00 JBM vs Villagers   UFS field 5
       
NETBALL:  15:00  UFS 2 vs PUK 3   UFS court 1 (Callie Human)
  16:15   UFS 1 vs PUK 2   UFS court 1 (Callie Human)
  16:15   UFS(Qwa-Qwa) vs PUK o/19B   UFS court 2 (Callie Human)
  17:30   UFS 3 vs PUK 4    UFS court 1 (Callie Human)
  18:45  Kovsies vs PUK  UFS court 1 (Callie Human)
       
BADMINTON:   17:00  UFS vs PUK ( 2 SASSU TEAMS)   UFS Badminton Hall
       
SOCCER:    17:30  UFS 2(Qwa-Qwa) vs PUK 2      UFS field 6
  17:30   UFS ladies vs PUK ladies   Shimla Park
  19:30   Toast    Shimla Park
  19:40   UFS 1 vs PUK 1(men)     Shimla Park
       
Saturday: 5 August 2006:  
       
GOLF:     7:30     UFS vs PUK (8 men)     Bloemfontein GC 
       
VOLLEYBALL:  8:30  UFS men vs PUK men     UFS Badminton Hall
       
SQUASH:   8:30  UFS ladies vs PUK ladies     UFS Sqauah Courts
  8:30  UFS men vs PUK men    UFS Squash Courts
       
CHESS:     8:30  UFS vs PUK (5 men & 3 ladies)    Kovsiesport boardroom
       
CROSS COUNTRY:   8:30 UFS vs PUK (5 men & 4 ladies)  Pellies Park
       
BASKETBALL:  8:30   UFS ladies vs PUK ladies     UFS Basketball court
  9:30   UFS men vs PUK men       UFS Basketball court
       
TENNIS:  8:30  UFS ladies vs PUK ladies (8 players)   UFS Tennis courts
  8:30  UFS men vs PUK men   (8 players)   UFS Tennis courts
       
HOCKEY:     8:30   Sonnedou vs Bellatrix      UFS Oval 2
  8:30  Roosmaryn vs Eikenhof    UFS Oval 1
  9:30 Vergeet My Nie vs Wanda      UFS Oval 2
  9:30 Emily Hobhouse vs Wag-‘n-Bietjie   UFS Oval 1
  10:30  Wag-‘n-Bietjie vs Heide     UFS Oval 1
       
NETBALL:   8:30    Kestell vs Heide     UFS court 4 
  8:30   Medix vs Wanda 2       UFS court 3 
  8:30  Roosmaryn vs Minjonet     UFS court 2
  8:30  Marjolein vs Karlien    UFS court 1
  9:30    Soetdoring vs Kasteel   UFS court 4
  9:30    Sonnedou vs Dinki    UFS court 3
  9:30    Wag-‘n-Bietjie vs Wag-‘n-Bietjie   UFS court 2
  9:30    Vergeet My Nie vs Vergeet My Nie     UFS court 1
  10:30 Emily Hobhouse vs Wanda   UFS court 1
       
RUGBY:       10:10    UFS Colts vs PUK academy      UFS field 5
  10:10    UFS Ritsims vs PUK 3      UFS field 4
  10:10    UFS U.19 vs PUK U.19      Shimla Park
  11:40   UFS U.21 vs PUK U.21    Shimla Park
  13:10    Irawas vs Ibbies  Shimla Park
  14:40  Toast    Shimla Park
  15:00  Shimlas vs PUKKE   Shimla Park

                                      

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