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13 January 2025 | Story Dr Nitha Ramnath | Photo Sonia Small
Prof Brownhilder Neneh
Prof Brownhilder Neneh stands out as an inspiring force for students and aspiring entrepreneurs.

In the dynamic intersection of tradition and innovation within academia, Prof Brownhilder Neneh, Vice-Dean: Research, Engagement and Internationalisation in the Faculty of Economic and Management Sciences at the University of the Free State (UFS), stands out as an inspiring force for students and aspiring entrepreneurs. Her remarkable career trajectory – ascending rapidly through the ranks from senior lecturer to head of department, and ultimately to full professor – has been marked not only by professional accolades, but by a deep, personal impact on the lives of her students and the broader entrepreneurial community. 

Personal moments of student connection  

Reflecting on her career, Prof Neneh’s achievements are impressive. “The best moment of my career is twofold,” she explains. “Professionally, I am incredibly grateful for the success I’ve achieved in less than a decade. Being promoted to professor, launching my book this year, and being consistently recognised as one of the top-cited researchers in the world over the past two years – it’s all been surreal.” 

However, it is the personal connections with her students that leave the most lasting impression. One student shared a heartfelt message, recalling how Prof Neneh’s encouragement helped her persevere through academic challenges. “You have everything it takes to succeed,” Prof Neneh had told her, transforming her outlook on her studies. Another student credited Prof Neneh’s words of encouragement with sparking a journey of self-acceptance, reminding her that “the best is yet to come.” These experiences highlight the profound influence of mentorship and the power of positive reinforcement. 

Building entrepreneurial competencies 

Prof Neneh’s research centres on fostering entrepreneurial skills, with a particular focus on youth and women. “I wish people knew that my work is about making a real, tangible difference,” she notes. Her research addresses the unique challenges faced by women entrepreneurs, including the complexities of work-life balance and societal pressures. By providing evidence-based strategies drawn from her extensive experience, Prof Neneh seeks to empower those navigating the intersection of family and business obligations. 

She also emphasises the obstacles facing young entrepreneurs, such as limited access to resources and a fear of failure. “These challenges can deter aspiring entrepreneurs from taking risks and pursuing their dreams,” Prof Nene says. Her approach to teaching entrepreneurship is rooted in practical, evidence based advice, encouraging aspiring entrepreneurs to pursue their passions, employ ‘effectual reasoning’ in building their ventures with available resources – and commit to lifelong learning. “Training doesn’t stop at obtaining a degree. It’s about continually seeking knowledge and adapting to the market,” she asserts. 

Prof Neneh also advocates collaboration through a concept she calls ‘coopetition’ – where competition fosters cooperation, particularly in overcoming resource constraints. This mindset has been especially valuable during times of crisis, such as the recent pandemic, when industries banded together for collective growth. 

For budding entrepreneurs, Prof Neneh offers a wealth of practical advice. She stresses the importance of validating the market before launching a business, while cautioning against entering fields devoid of passion or thorough preparation. Her guiding principle? “Invest wisely and understand the needs of your target market.” 

Creating ripples of positive impact 

Looking ahead, Prof Neneh embodies resilience. “I wouldn’t change anything in my life. Every challenge has been a lesson,” she reflects. Her experiences have not only shaped her career, but also strengthened her sense of purpose. “Stay true to your values and purpose,” is the advice she follows, ensuring her life’s work continues to create ripples of positive impact. 

Prof Neneh is not only an academic; she is a champion for change, dedicated to uplifting others through her research, mentorship, and community initiatives such as ‘She Believe’, a peer support group focused on empowering women. As she continues to inspire future generations, her story serves as a powerful reminder that the entrepreneurial journey is not merely about financial success – it is about transformative impact and demonstrating resilience. 

The belief that “the best is yet to come” resonates not only in Prof Neneh’s life, but also with everyone who has the privilege of learning from her.

News Archive

Communication Science lecturers walk away with Best Teachers Award
2015-11-26

The winners: Jolandi Bezuidenhout, Rentia Engelbrecht, Jamie-Lee Nortje with Prof Milagros Rivera (Head of Department of Communication Science).

Jolandi Bezuidenhout, Rentia Engelbrecht, and Jamie-Lee Nortje are the names behind the award-worthy A-Step programme. These lecturers in the Department of Communication Science at the University of the Free State (UFS) have been facilitating extra class for students in the extended programme since 2008. On 12 November 2015, they celebrated a major milestone when the programme received the Excellence in Teaching and Learning Innovation Award.

The annual awards are hosted by Dr Lis Lange Vice-Rector: Academic at the UFS, and administrated through the Centre for Teaching and Learning (CTL).

It was the first time that the Faculty of the Humanities had received the award. The lecturers were named the Best Teachers in the UFS, emerging in first place in the category: Student Engagement and Learning.

The A-Step sessions form part of a governmental programme dedicated to supporting students by offering diverse curriculum-related activities. Students attend two classes per week where they are equipped with language and life skills. As of 2015, the sessions were expanded to benefit not only the extended programme but all 788 students in Introduction to Verbal and Nonverbal Communication (KOM114).

“The activities are based on theoretical work we do in the mainstream classes,” explained Nortje. Primarily, the activities are meant to “help the student engage the work in a meaningful way so that they can understand it,” she said, which is why the sessions are designed in a fun and creative way.

The ‘Best Teachers’ organised and developed the A-Step sessions collectively and diligently over the years. The award, and the improved students’ academic performance, bears testimony to the effectiveness of their teaching style.

Marissa Grobbelaar, the Academic Staff and Development Project coordinator at the CTL, commended the lecturers’ efforts. Grobbelaar believes that “the way they approached their teaching and the passion which was evident in it,” was one of the reasons they deserved the award.

A former A-Step student, Rorisang Sekhasa, attested that, “the programme was very helpful because you get to have one-on-one sessions with your lecturer, and understand the work better. What was done in class is elaborated on in detail.”

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