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13 January 2025 | Story Dr Nitha Ramnath | Photo Sonia Small
Prof Brownhilder Neneh
Prof Brownhilder Neneh stands out as an inspiring force for students and aspiring entrepreneurs.

In the dynamic intersection of tradition and innovation within academia, Prof Brownhilder Neneh, Vice-Dean: Research, Engagement and Internationalisation in the Faculty of Economic and Management Sciences at the University of the Free State (UFS), stands out as an inspiring force for students and aspiring entrepreneurs. Her remarkable career trajectory – ascending rapidly through the ranks from senior lecturer to head of department, and ultimately to full professor – has been marked not only by professional accolades, but by a deep, personal impact on the lives of her students and the broader entrepreneurial community. 

Personal moments of student connection  

Reflecting on her career, Prof Neneh’s achievements are impressive. “The best moment of my career is twofold,” she explains. “Professionally, I am incredibly grateful for the success I’ve achieved in less than a decade. Being promoted to professor, launching my book this year, and being consistently recognised as one of the top-cited researchers in the world over the past two years – it’s all been surreal.” 

However, it is the personal connections with her students that leave the most lasting impression. One student shared a heartfelt message, recalling how Prof Neneh’s encouragement helped her persevere through academic challenges. “You have everything it takes to succeed,” Prof Neneh had told her, transforming her outlook on her studies. Another student credited Prof Neneh’s words of encouragement with sparking a journey of self-acceptance, reminding her that “the best is yet to come.” These experiences highlight the profound influence of mentorship and the power of positive reinforcement. 

Building entrepreneurial competencies 

Prof Neneh’s research centres on fostering entrepreneurial skills, with a particular focus on youth and women. “I wish people knew that my work is about making a real, tangible difference,” she notes. Her research addresses the unique challenges faced by women entrepreneurs, including the complexities of work-life balance and societal pressures. By providing evidence-based strategies drawn from her extensive experience, Prof Neneh seeks to empower those navigating the intersection of family and business obligations. 

She also emphasises the obstacles facing young entrepreneurs, such as limited access to resources and a fear of failure. “These challenges can deter aspiring entrepreneurs from taking risks and pursuing their dreams,” Prof Nene says. Her approach to teaching entrepreneurship is rooted in practical, evidence based advice, encouraging aspiring entrepreneurs to pursue their passions, employ ‘effectual reasoning’ in building their ventures with available resources – and commit to lifelong learning. “Training doesn’t stop at obtaining a degree. It’s about continually seeking knowledge and adapting to the market,” she asserts. 

Prof Neneh also advocates collaboration through a concept she calls ‘coopetition’ – where competition fosters cooperation, particularly in overcoming resource constraints. This mindset has been especially valuable during times of crisis, such as the recent pandemic, when industries banded together for collective growth. 

For budding entrepreneurs, Prof Neneh offers a wealth of practical advice. She stresses the importance of validating the market before launching a business, while cautioning against entering fields devoid of passion or thorough preparation. Her guiding principle? “Invest wisely and understand the needs of your target market.” 

Creating ripples of positive impact 

Looking ahead, Prof Neneh embodies resilience. “I wouldn’t change anything in my life. Every challenge has been a lesson,” she reflects. Her experiences have not only shaped her career, but also strengthened her sense of purpose. “Stay true to your values and purpose,” is the advice she follows, ensuring her life’s work continues to create ripples of positive impact. 

Prof Neneh is not only an academic; she is a champion for change, dedicated to uplifting others through her research, mentorship, and community initiatives such as ‘She Believe’, a peer support group focused on empowering women. As she continues to inspire future generations, her story serves as a powerful reminder that the entrepreneurial journey is not merely about financial success – it is about transformative impact and demonstrating resilience. 

The belief that “the best is yet to come” resonates not only in Prof Neneh’s life, but also with everyone who has the privilege of learning from her.

News Archive

Twenty years of the constitution of South Africa – cause for celebration and reflection
2016-05-11

Description: Judge Azar Cachalia Tags: Judge Azar Cachalia

Judge Azar Cachalia

The University of the Free State’s Centre for Human Rights and the Faculty of Law held the celebration of the twentieth anniversary of the adoption of the South African Constitution on 11 May 2016 on the Bloemfontein Campus.  Students and faculty members celebrated and reflected on not only the achievements of the constitution but also on perspectives regarding its relevance in modern society, and to what extent it has upheld the human rights of all citizens of South Africa.

The panel discussion started with a presentation on the pre-1996 perspective by Judge Azar Cachalia of the Supreme Court of Appeal.  Judge Cachalia reflected on his role in the realisation and upholding of the constitution, from his days as a student activist, then as an attorney representing detainees during political turmoil, and currently as a judge: “My role as an attorney was to defend people arrested for public violence. My role as a judge today is to uphold the constitution.”  He stressed the importance of the constitution today, and the responsibility institutions such as the police service have in upholding human rights.  Judge Cachalia played a significant role in drafting the new Police Act around 1990, an Act which was to ensure that the offences perpetrated by the police during apartheid did not continue in the current democratic era. Further, he pointed out that societal turmoil has the potential to make society forget about the hard work that was put into structures upholding human rights. “Constitutions are drafted in moments of calm.  It is a living document, and we hope it is not torn up when we go through social conflict, such as we are experiencing at present.”

Thobeka Dywili, a Law student at the UFS, presented her views from the new generation’s perspective.  She relayed her experience as a student teaching human rights at schools in disadvantaged communities. She realised that, although the youth are quite aware of their basic human rights, after so many years of democracy, “women and children are still seen as previously disadvantaged when they should be equal”. She pointed out that, with the changing times, the constitution needs to be looked at with a new set of eyes, suggesting more robust youth engagement on topics that affect them, using technology to facilitate discussions. She said with the help of social media, it is possible for a simple discussion to become a revolution; #feesmustfall was a case in point.

Critical perspectives on the constitution were presented by Tsepo Madlingozi of University of Pretoria and University of London. In his view, the constitution has not affected policy to the extent that it should, with great disparities in our society and glaring issues, such as lack of housing for the majority of the poor.  “Celebration of the constitution should be muted, as the constitution is based on a decolonisation approach, and does not directly address the needs of the poor. The Constitutional Court is not pro-poor.”  He posed the question of whether twenty years on, the present government has crafted a new society successfully.  “We have moved from apartheid to neo-apartheid, as black elites assimilate into the white world, and the two worlds that exist have not been able to stand together as a reflection of what the constitution stands for.”

Prof Caroline Nicholson, Dean of the Faculty of Law, encouraged more open discussions, saying such dialogues are exactly what was intended by the Centre for Human Rights. She emphasised the importance of exchanging ideas, of allowing people to speak freely, and of sharing perspectives on important issues such as the constitution and human rights.

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