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13 January 2025 | Story Dr Nitha Ramnath | Photo Sonia Small
Prof Brownhilder Neneh
Prof Brownhilder Neneh stands out as an inspiring force for students and aspiring entrepreneurs.

In the dynamic intersection of tradition and innovation within academia, Prof Brownhilder Neneh, Vice-Dean: Research, Engagement and Internationalisation in the Faculty of Economic and Management Sciences at the University of the Free State (UFS), stands out as an inspiring force for students and aspiring entrepreneurs. Her remarkable career trajectory – ascending rapidly through the ranks from senior lecturer to head of department, and ultimately to full professor – has been marked not only by professional accolades, but by a deep, personal impact on the lives of her students and the broader entrepreneurial community. 

Personal moments of student connection  

Reflecting on her career, Prof Neneh’s achievements are impressive. “The best moment of my career is twofold,” she explains. “Professionally, I am incredibly grateful for the success I’ve achieved in less than a decade. Being promoted to professor, launching my book this year, and being consistently recognised as one of the top-cited researchers in the world over the past two years – it’s all been surreal.” 

However, it is the personal connections with her students that leave the most lasting impression. One student shared a heartfelt message, recalling how Prof Neneh’s encouragement helped her persevere through academic challenges. “You have everything it takes to succeed,” Prof Neneh had told her, transforming her outlook on her studies. Another student credited Prof Neneh’s words of encouragement with sparking a journey of self-acceptance, reminding her that “the best is yet to come.” These experiences highlight the profound influence of mentorship and the power of positive reinforcement. 

Building entrepreneurial competencies 

Prof Neneh’s research centres on fostering entrepreneurial skills, with a particular focus on youth and women. “I wish people knew that my work is about making a real, tangible difference,” she notes. Her research addresses the unique challenges faced by women entrepreneurs, including the complexities of work-life balance and societal pressures. By providing evidence-based strategies drawn from her extensive experience, Prof Neneh seeks to empower those navigating the intersection of family and business obligations. 

She also emphasises the obstacles facing young entrepreneurs, such as limited access to resources and a fear of failure. “These challenges can deter aspiring entrepreneurs from taking risks and pursuing their dreams,” Prof Nene says. Her approach to teaching entrepreneurship is rooted in practical, evidence based advice, encouraging aspiring entrepreneurs to pursue their passions, employ ‘effectual reasoning’ in building their ventures with available resources – and commit to lifelong learning. “Training doesn’t stop at obtaining a degree. It’s about continually seeking knowledge and adapting to the market,” she asserts. 

Prof Neneh also advocates collaboration through a concept she calls ‘coopetition’ – where competition fosters cooperation, particularly in overcoming resource constraints. This mindset has been especially valuable during times of crisis, such as the recent pandemic, when industries banded together for collective growth. 

For budding entrepreneurs, Prof Neneh offers a wealth of practical advice. She stresses the importance of validating the market before launching a business, while cautioning against entering fields devoid of passion or thorough preparation. Her guiding principle? “Invest wisely and understand the needs of your target market.” 

Creating ripples of positive impact 

Looking ahead, Prof Neneh embodies resilience. “I wouldn’t change anything in my life. Every challenge has been a lesson,” she reflects. Her experiences have not only shaped her career, but also strengthened her sense of purpose. “Stay true to your values and purpose,” is the advice she follows, ensuring her life’s work continues to create ripples of positive impact. 

Prof Neneh is not only an academic; she is a champion for change, dedicated to uplifting others through her research, mentorship, and community initiatives such as ‘She Believe’, a peer support group focused on empowering women. As she continues to inspire future generations, her story serves as a powerful reminder that the entrepreneurial journey is not merely about financial success – it is about transformative impact and demonstrating resilience. 

The belief that “the best is yet to come” resonates not only in Prof Neneh’s life, but also with everyone who has the privilege of learning from her.

News Archive

Alumni to be honoured once again for outstanding achievements
2016-09-05

Description: Alumni to be honoured  Tags: Alumni to be honoured

Adv Roelf Meyer won the Chancellor’s
Distinguished Alumnus Award in 2015.

Alumni are a source of pride for the University of the Free State and their work in all spheres of society is recognised and celebrated. The UFS Alumni Office invites nominations for outstanding alumni for achievements attained in both their personal capacity and professional fields, for the Kovsie Alumni Awards in the following categories:

* The Chancellor’s Distinguished Alumnus of the Year Award is the highest honour accorded to an alumnus. This award recognises the distinguished achievements of its recipient (both professionally and personally) on a national or international scale.

* The Young Alumnus of the Year Award aims to recognise and celebrate the achievements of alumni who have graduated within the past decade.

* The Cum Laude Award is bestowed upon an alumnus to recognise excellence in any field.

* The Executive Management Award is made to any person (not necessarily an alumnus) who has delivered exceptional service to the university.

The Kovsie Ambassador Award is bestowed upon an individual whose achievements have brought distinction to him/her, benefited his/her community and brought credit to the University of the Free State

Nominations can be submitted in writing to the Alumni Office at alumni@ufs.ac.za using the provided nomination form. The nominee’s qualification and the year in which it was obtained at the UFS must be clearly indicated on the nomination form. In addition, a comprehensive CV of the nominee (including his/her achievements) must accompany each form. A selection panel will choose the outstanding candidate(s) with age, race and gender playing no role in the selection process. The closing date for submission of nominations is 12:00 on 30 September 2016.

In 2015, the Chancellor’s Distinguished Alumnus Award was presented to Adv Roelf Meyer at a luncheon held on 29 August. This year, the awards will be presented at a gala banquet on Saturday, 5 November.

Some of the previous winners include well known personalities such as: Leon Schuster, Cum Laude Award recipient, 1992; Dr Sheila Aronstam, Jewish historian, Kovsie Alumnus of the Year, 2013; Tate Makgoe, MEC for Education in the Free State, Alumni Cum Laude Award winner 2013; and Judge Violet Phatshoane, Judge of the Northern Cape High Court, Kovsie Alumni Award winner of 2014.

For inquiries, contact Helen Namponya on +27 051 401 9343, or by e-mail at alumni@ufs.ac.za.

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