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13 January 2025 | Story Dr Nitha Ramnath | Photo Sonia Small
Prof Brownhilder Neneh
Prof Brownhilder Neneh stands out as an inspiring force for students and aspiring entrepreneurs.

In the dynamic intersection of tradition and innovation within academia, Prof Brownhilder Neneh, Vice-Dean: Research, Engagement and Internationalisation in the Faculty of Economic and Management Sciences at the University of the Free State (UFS), stands out as an inspiring force for students and aspiring entrepreneurs. Her remarkable career trajectory – ascending rapidly through the ranks from senior lecturer to head of department, and ultimately to full professor – has been marked not only by professional accolades, but by a deep, personal impact on the lives of her students and the broader entrepreneurial community. 

Personal moments of student connection  

Reflecting on her career, Prof Neneh’s achievements are impressive. “The best moment of my career is twofold,” she explains. “Professionally, I am incredibly grateful for the success I’ve achieved in less than a decade. Being promoted to professor, launching my book this year, and being consistently recognised as one of the top-cited researchers in the world over the past two years – it’s all been surreal.” 

However, it is the personal connections with her students that leave the most lasting impression. One student shared a heartfelt message, recalling how Prof Neneh’s encouragement helped her persevere through academic challenges. “You have everything it takes to succeed,” Prof Neneh had told her, transforming her outlook on her studies. Another student credited Prof Neneh’s words of encouragement with sparking a journey of self-acceptance, reminding her that “the best is yet to come.” These experiences highlight the profound influence of mentorship and the power of positive reinforcement. 

Building entrepreneurial competencies 

Prof Neneh’s research centres on fostering entrepreneurial skills, with a particular focus on youth and women. “I wish people knew that my work is about making a real, tangible difference,” she notes. Her research addresses the unique challenges faced by women entrepreneurs, including the complexities of work-life balance and societal pressures. By providing evidence-based strategies drawn from her extensive experience, Prof Neneh seeks to empower those navigating the intersection of family and business obligations. 

She also emphasises the obstacles facing young entrepreneurs, such as limited access to resources and a fear of failure. “These challenges can deter aspiring entrepreneurs from taking risks and pursuing their dreams,” Prof Nene says. Her approach to teaching entrepreneurship is rooted in practical, evidence based advice, encouraging aspiring entrepreneurs to pursue their passions, employ ‘effectual reasoning’ in building their ventures with available resources – and commit to lifelong learning. “Training doesn’t stop at obtaining a degree. It’s about continually seeking knowledge and adapting to the market,” she asserts. 

Prof Neneh also advocates collaboration through a concept she calls ‘coopetition’ – where competition fosters cooperation, particularly in overcoming resource constraints. This mindset has been especially valuable during times of crisis, such as the recent pandemic, when industries banded together for collective growth. 

For budding entrepreneurs, Prof Neneh offers a wealth of practical advice. She stresses the importance of validating the market before launching a business, while cautioning against entering fields devoid of passion or thorough preparation. Her guiding principle? “Invest wisely and understand the needs of your target market.” 

Creating ripples of positive impact 

Looking ahead, Prof Neneh embodies resilience. “I wouldn’t change anything in my life. Every challenge has been a lesson,” she reflects. Her experiences have not only shaped her career, but also strengthened her sense of purpose. “Stay true to your values and purpose,” is the advice she follows, ensuring her life’s work continues to create ripples of positive impact. 

Prof Neneh is not only an academic; she is a champion for change, dedicated to uplifting others through her research, mentorship, and community initiatives such as ‘She Believe’, a peer support group focused on empowering women. As she continues to inspire future generations, her story serves as a powerful reminder that the entrepreneurial journey is not merely about financial success – it is about transformative impact and demonstrating resilience. 

The belief that “the best is yet to come” resonates not only in Prof Neneh’s life, but also with everyone who has the privilege of learning from her.

News Archive

UFS gets more than R3 Million for HIV/Aids activities
2007-12-13

 

In the picture are some of the members of the project team. From the left are: Mr Pieter du Plessis (Finances), Ms Estelle Heideman (HIV/Aids Co-ordinator: Lengau Agri Development Centre) and Rev Jaftha.
 

UFS gets more than R3 Million for HIV/Aids activities

The Chief Directorate: Community Service at the University of the Free State (UFS) has received more than R3 million to intensify activities regarding HIV/AIDS at all UFS campuses for the next seventeen months.

Higher Education HIV/AIDS Programme (HEAIDS) contributed R3 127 207 and the UFS R615 116 towards this initiative. The money will be used to implement intervention strategies from 1 January 2008 to 31 May 2009.

“The mandate poses an extensive challenge and puts pressure on the institution, but at the same time creates some incredible opportunities for intervention,” said the Chief Director of Community Service and Project Co-ordinator, Rev. Kiepie Jaftha.

HEAIDS is a nationally co-ordinated initiative to develop and strengthen the capacity of South African higher education institutions to respond to the causes, challenges and consequences of the HIV/AIDS pandemic in the sector. It is an initiative of the Department of Education and the implementing agency is Higher Education South Africa (HESA), an organisation representing vice-chancellors of tertiary institutions in South Africa.

The proposed areas and actions of intervention are categorised into three main components, namely:

- Prevention, treatment, care and support aimed at both students and staff on all UFS campuses.
Incorporation of HIV/AIDS issues into the teaching offerings of the UFS and the development of a formal policy in this regard.

- Implementation of an integrated management information system to empower stakeholders to make decisions and adapt actions by visualising facts, actions and progress on the overall HIV/AIDS programme.

The UFS met all the requirements of HEAIDS to qualify for this funding. A five-member team was formed to come up with a document entitled The Quest for an AIDS Competent Society that met the required standards.

“Each institution of higher learning had to identify and establish a project team, appoint a project leader, assign responsibilities to members of the team with different expertise, analyse the needs of the institution, and define and agree on projects in order to access the grant,” said Rev. Jaftha.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
13 December 2007

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