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Intsika Garden to encourage engagement and sustainability

17 January 2025 | Story Lunga Luthuli | Photo Supplied

Intsika Food Garden — The newly redeveloped Intsika Garden on the UFS Qwaqwa Campus, designed to promote accessibility, sustainability, and community engagement. The garden's flexible spaces offer opportunities for students to relax, collaborate, and connect with one another.

The UFS Qwaqwa Campus is transforming its landscape to provide more than just a physical connection between buildings. The redevelopment of the garden in front of the Intsika Building marks a shift towards integrating communal spaces that support interaction, inclusivity, and sustainability.

According to Nico Janse van Rensburg, Senior Director: Facilities Planning at University Estates, the primary aim of the redevelopment is to celebrate the diversity of the university as its ‘greatest asset’ by creating spaces that promote community engagement. “Previously, the garden was underutilised and did not connect properly to the rest of the campus’ circulation network. We identified an opportunity to develop it into a social space where academia and visitors can connect,” Van Rensburg explained.

Accessibility and sustainability

The Intsika Garden redevelopment aligns with the broader strategic goals of the institution, particularly in infrastructure planning. The project focuses on making the space universally accessible, ensuring that it caters for people with disabilities while improving overall circulation on the campus. “The development strives to improve the accessibility to different functions on the campus by making the space and circulation routes universally accessible,” said Van Rensburg.

This initiative is also embedded in the university’s commitment to sustainability, as waterwise plants, artificial grass, and low maintenance finishes have been carefully selected to reduce the environmental footprint. “Artificial grass was used in combination with natural vegetation, which requires minimal water and maintenance,” he added.

In addition to accessibility, sustainability plays a central role in the redevelopment. The project is designed to contribute to the university’s goal of reducing its carbon footprint by promoting pedestrian-friendly spaces and minimising the reliance on fossil-fuel-driven vehicles.

Van Rensburg highlighted the efficiency gains in the management of green spaces, noting that the design will reduce the frequency of maintenance, which in turn reduces carbon emissions and energy consumption. “By promoting pedestrian circulation and integration with public transport, the use of vehicles using fossil fuels is minimised,” he said. Walking, he added, is not only a more environmentally friendly option, but also promotes the health and well-being of the campus community.

Social spaces for collaboration

The redevelopment introduces six new social nodes across the campus, each offering unique opportunities for student engagement and collaboration. “Smaller pockets have been created, which form part of the larger public space, resulting in a microclimate where people can relax and socialise,” Van Rensburg explained.

The spaces are designed with flexibility in mind, featuring various seating arrangements, including spaces for meetings and group collaborations. Among the new additions is an amphitheatre, which provides a multifunctional space for lectures, performances, and other activities. “Flexible communal spaces were created for recreational opportunities, resulting in a balanced campus lifestyle,” Van Rensburg added.

Recognising the increasing reliance on technology, the redevelopment also incorporates features such as charging stations and Wi-Fi connectivity. The spaces are envisioned as ‘information zones’, providing students and staff with convenient access to online resources while they relax or connect outdoors. “With Wi-Fi connectivity, the spaces function as an extension to traditional libraries,” noted Van Rensburg.

While the Intsika Garden redevelopment is a significant step forward, plans are already underway for further infrastructure and green initiatives. “The soft landscaping and signage contracts were awarded for the Intsika Garden,” Van Rensburg confirmed. He also revealed that much-needed renovations to the front of the Intsika Building are in the pipeline, with a contractor soon to be appointed for the construction work. The planned upgrade will align with the garden’s aesthetics by drawing inspiration from indigenous art and culture, creating a cohesive identity for the campus.

As these developments progress into 2025, the Qwaqwa Campus will continue to evolve, offering students and staff spaces that not only enhance their academic experience, but also contribute to a more sustainable and connected environment.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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