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07 January 2025 | Story Gerda-Marie van Rooyen | Photo Supplied
KovsieX
KovsieX offers a comprehensive digital experience through podcasts, video content, and social media. This initiative is set to transform the student experience, creating a strong sense of belonging and collaboration across campuses.

Optimising student experience while providing students with multimedia training using state-of-the-art equipment and aligning with Vision 130, KovsieX is set to become a great asset to the university, its students, and the community. 

This initiative, approved by the UFS Rectorate on 29 November 2023, combines various student media brands on the Bloemfontein and Qwaqwa campuses (KovsieFM, Q-Lit, KovsieTV, KovsieCAST) into a unified brand consisting of three student-driven sub-departments. This includes audio (radio and podcasts), video (long and short form), and social media (including TikTok, Instagram, WhatsApp, and YouTube). 

An all-digital approach 

Gerben van Niekerk, Head of Student Experience (KovsieX), explains: “This all-digital approach leverages digital radio, podcasts, and social media platforms to create a sense of belonging among students by reflecting on and leading student life across the campuses.” KovsieX has achieved remarkable success, reaching an audience of more than 1,2 million in the first semester alone, with multiple TikTok videos surpassing 100 000 views. 

“Recognising the evolving radio landscape, our approach integrates a comprehensive digital strategy to adapt to changing media consumption preferences and provide students with hands-on experience on emerging platforms, strengthening their market relevance. KovsieX (previously KovsieFM) moves away from traditional FM broadcasting and has enabled the students to cover a wider range of topics that affect the Kovsie community,” says Van Niekerk. He adds, “The essence of KovsieX can be summarised in our one-word slogan: IMAGINE.”  

KovsieX supports Vision 130, as it leverages emerging technologies to enrich academic and non-academic student experiences. Furthermore, it also provides students with the opportunity to gain on-the-job and leadership experience in the KovsieX executive committee (KovsieXco), comprising a small group of ‘dynamic and highly talented students’, with their first objective: to decide on a brand name and setting on KovsieX – with the ‘X’ referring to experience. 

A mobile app provides students with easier access to KovsieX’s content. This initiative is set to increase students’ experience even more, as possible partnerships are in the pipeline to deliver a year-long dialogue series on themes pertinent to students. “This initiative will engage students on key issues such as leadership, mental health, heritage, and anti-discrimination through a blend of digital content – including interviews, social media posts, and expert discussions – and live on-campus events.”  

State-of-the-art facilities 

The construction of the KovsieX Pod on the Bloemfontein Campus allows students to produce content in a state-of-the-art podcast and video studio with Apple Mac workstations and a meeting room. A similar space in the current Student Media Building on the Qwaqwa Campus, named the KovsieX Q-Pod, is on the cards, as is the integration of KovsieX across the Bloemfontein and Qwaqwa campuses. “KovsieX will be broadcast from two locations and will, therefore, allow students from both campuses to interact with one another live on air. Both radio studios will be rebuilt to allow students to stream directly on YouTube, Instagram, and TikTok from both campuses simultaneously. This is made possible by cutting edge cloud-based software – popular in Europe – but KovsieX will be the first to leverage this technology in the country,” shares Van Niekerk.

News Archive

King Letsie III wishes Moshoeshoe project every success
2004-10-14



King Letsie III of Lesotho attaches great importance to the Moshoeshoe project of the University of the Free State (UFS) and wishes it every success.

This was the message of King Letsie III to the audience that attended the première of the documentary on King Moshoeshoe, the founder of the Basotho nation, at the UFS last night ( Wednesday 13 October 2004).

The message was read on his behalf by Lesotho’s Minister of Communications, Science and Technology, Dr Mamphono Khaketla.

Dr Khaketla said that through this important initiative the UFS is sending an important message that the current and future leadership can learn useful lessons from past great leaders such as King Moshoeshoe.

She said the screening of the documentary on King Moshoeshoe was a joyous occasion where the leadership attributes of a great Basotho King, who lived more than two hundred years ago, have been captured on film.

“The initiative which has brought us together, demonstrates the importance which the University of the Free State attaches to leadership, particularly in our southern African region,” she said.

Dignitaries in the audience included the Lesotho Minister for Communications, Science and Technology, Dr Mamphono Khaketla, Queen Mopeli, the MEC for Education, Ouma Tsopo, the MEC for Safety and Liaison, Tate Makgoe, the Director General of the Free State, Dr Khotso de Wee, the Senior Private Secretary to King Letsie III, Mr Mabotse Lerotholi, the Vice-chancellor of the National University of Lesotho, Dr Mothibe, Acting Principal Secretary in the Ministry of Tourism, Environment and Culture, Mr Jobo Molapo, Chairman of the Council of the University of the Free State, Judge Faan Hancke, and Rector and Vice-chancellor of the University of the Free State, Prof. Frederick Fourie.

The documentary on the life and legacy of King Moshoeshoe was commissioned by the UFS as part of its Centenary year. It was produced by journalist Max du Preez and it will be screened on SABC 2 on Thursday 4 November 2004.
 

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