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KovsieX
KovsieX offers a comprehensive digital experience through podcasts, video content, and social media. This initiative is set to transform the student experience, creating a strong sense of belonging and collaboration across campuses.

Optimising student experience while providing students with multimedia training using state-of-the-art equipment and aligning with Vision 130, KovsieX is set to become a great asset to the university, its students, and the community. 

This initiative, approved by the UFS Rectorate on 29 November 2023, combines various student media brands on the Bloemfontein and Qwaqwa campuses (KovsieFM, Q-Lit, KovsieTV, KovsieCAST) into a unified brand consisting of three student-driven sub-departments. This includes audio (radio and podcasts), video (long and short form), and social media (including TikTok, Instagram, WhatsApp, and YouTube). 

An all-digital approach 

Gerben van Niekerk, Head of Student Experience (KovsieX), explains: “This all-digital approach leverages digital radio, podcasts, and social media platforms to create a sense of belonging among students by reflecting on and leading student life across the campuses.” KovsieX has achieved remarkable success, reaching an audience of more than 1,2 million in the first semester alone, with multiple TikTok videos surpassing 100 000 views. 

“Recognising the evolving radio landscape, our approach integrates a comprehensive digital strategy to adapt to changing media consumption preferences and provide students with hands-on experience on emerging platforms, strengthening their market relevance. KovsieX (previously KovsieFM) moves away from traditional FM broadcasting and has enabled the students to cover a wider range of topics that affect the Kovsie community,” says Van Niekerk. He adds, “The essence of KovsieX can be summarised in our one-word slogan: IMAGINE.”  

KovsieX supports Vision 130, as it leverages emerging technologies to enrich academic and non-academic student experiences. Furthermore, it also provides students with the opportunity to gain on-the-job and leadership experience in the KovsieX executive committee (KovsieXco), comprising a small group of ‘dynamic and highly talented students’, with their first objective: to decide on a brand name and setting on KovsieX – with the ‘X’ referring to experience. 

A mobile app provides students with easier access to KovsieX’s content. This initiative is set to increase students’ experience even more, as possible partnerships are in the pipeline to deliver a year-long dialogue series on themes pertinent to students. “This initiative will engage students on key issues such as leadership, mental health, heritage, and anti-discrimination through a blend of digital content – including interviews, social media posts, and expert discussions – and live on-campus events.”  

State-of-the-art facilities 

The construction of the KovsieX Pod on the Bloemfontein Campus allows students to produce content in a state-of-the-art podcast and video studio with Apple Mac workstations and a meeting room. A similar space in the current Student Media Building on the Qwaqwa Campus, named the KovsieX Q-Pod, is on the cards, as is the integration of KovsieX across the Bloemfontein and Qwaqwa campuses. “KovsieX will be broadcast from two locations and will, therefore, allow students from both campuses to interact with one another live on air. Both radio studios will be rebuilt to allow students to stream directly on YouTube, Instagram, and TikTok from both campuses simultaneously. This is made possible by cutting edge cloud-based software – popular in Europe – but KovsieX will be the first to leverage this technology in the country,” shares Van Niekerk.

News Archive

Profiling of small businesses discussed
2010-06-03

From the left are: Mr Christoff van der Merwe, businessman from Pretoria, Ms Jackie Ntshingila, Provincial Manager of SEDA in the Free State, Prof. Tienie Crous, Dean: Faculty of Economic and Management Sciences at the UFS, Mr Barry Chang from Mijona International in Bloemfontein and Mr Hendrik van der Merwe, businessman from Pretoria.
Photo: Stephen Collett


“We need some kind of innovation to help small businesses in the Free State grow to their full potential.” These were the words of Ms Jackie Ntshingila, Provincial Manager of the Small Enterprise Development Agency (SEDA) in the Free State at a breakfast presented by the Faculty of Economic and Management Sciences of the University of the Free State (UFS) in Bloemfontein.

The faculty and SEDA presented the breakfast after identifying the need to profile small business development agencies and to get the role-players in the province together to discuss the development of small business enterprises.

“It is important that we start to profile small agencies in the province and a university is a good neutral ground to start an initiative like this,” said Prof. Tienie Crous, Dean of the Faculty of Economic and Management Sciences at the UFS.

“Small business development agencies are working in silos, there are fragmented reporting lines, a duplication of services and the service is rotated among the same group of small, medium and micro enterprises,” said Ms Ntshingila.

“Students do not see themselves as job creators and entrepreneurs are not contributing optimally to the gross domestic product of the province. Job creation opportunities are also not efficiently reported and there is a competitive approach amongst different business associations,” she said.

Ms Ntshingila proposed a couple solutions: “Establish an electronic database, do government reporting through a systems or database administrator and make a presentation to government for adequate funding for these projects,” she said.

At the breakfast it was proposed that the small business development agencies will now be identified and follow-up meetings will be arranged by the faculty and SEDA.


Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
2 June 2010

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