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07 January 2025 | Story Gerda-Marie van Rooyen | Photo Supplied
KovsieX
KovsieX offers a comprehensive digital experience through podcasts, video content, and social media. This initiative is set to transform the student experience, creating a strong sense of belonging and collaboration across campuses.

Optimising student experience while providing students with multimedia training using state-of-the-art equipment and aligning with Vision 130, KovsieX is set to become a great asset to the university, its students, and the community. 

This initiative, approved by the UFS Rectorate on 29 November 2023, combines various student media brands on the Bloemfontein and Qwaqwa campuses (KovsieFM, Q-Lit, KovsieTV, KovsieCAST) into a unified brand consisting of three student-driven sub-departments. This includes audio (radio and podcasts), video (long and short form), and social media (including TikTok, Instagram, WhatsApp, and YouTube). 

An all-digital approach 

Gerben van Niekerk, Head of Student Experience (KovsieX), explains: “This all-digital approach leverages digital radio, podcasts, and social media platforms to create a sense of belonging among students by reflecting on and leading student life across the campuses.” KovsieX has achieved remarkable success, reaching an audience of more than 1,2 million in the first semester alone, with multiple TikTok videos surpassing 100 000 views. 

“Recognising the evolving radio landscape, our approach integrates a comprehensive digital strategy to adapt to changing media consumption preferences and provide students with hands-on experience on emerging platforms, strengthening their market relevance. KovsieX (previously KovsieFM) moves away from traditional FM broadcasting and has enabled the students to cover a wider range of topics that affect the Kovsie community,” says Van Niekerk. He adds, “The essence of KovsieX can be summarised in our one-word slogan: IMAGINE.”  

KovsieX supports Vision 130, as it leverages emerging technologies to enrich academic and non-academic student experiences. Furthermore, it also provides students with the opportunity to gain on-the-job and leadership experience in the KovsieX executive committee (KovsieXco), comprising a small group of ‘dynamic and highly talented students’, with their first objective: to decide on a brand name and setting on KovsieX – with the ‘X’ referring to experience. 

A mobile app provides students with easier access to KovsieX’s content. This initiative is set to increase students’ experience even more, as possible partnerships are in the pipeline to deliver a year-long dialogue series on themes pertinent to students. “This initiative will engage students on key issues such as leadership, mental health, heritage, and anti-discrimination through a blend of digital content – including interviews, social media posts, and expert discussions – and live on-campus events.”  

State-of-the-art facilities 

The construction of the KovsieX Pod on the Bloemfontein Campus allows students to produce content in a state-of-the-art podcast and video studio with Apple Mac workstations and a meeting room. A similar space in the current Student Media Building on the Qwaqwa Campus, named the KovsieX Q-Pod, is on the cards, as is the integration of KovsieX across the Bloemfontein and Qwaqwa campuses. “KovsieX will be broadcast from two locations and will, therefore, allow students from both campuses to interact with one another live on air. Both radio studios will be rebuilt to allow students to stream directly on YouTube, Instagram, and TikTok from both campuses simultaneously. This is made possible by cutting edge cloud-based software – popular in Europe – but KovsieX will be the first to leverage this technology in the country,” shares Van Niekerk.

News Archive

Business leaders impressed with our university
2011-08-18

 

David Nkwenkweza, an employee of the Unit for Students with Disabilities at the UFS, with from the left: Gerhard Joubert, Head: Group Marketing and Stakeholder Relations at PPS Insurance; Tsholo Diale, Corporate Social Investment Manager at Afrisam, and Mpho Letlapo CEO of the Sasol Inzalo Fund
Photo: Phelekwa Mpono

Business leaders from some of South Africa’s top companies visited our Bloemfontein Campus on Tuesday, 16 August 2011. Business leaders, which included chief executive officers (CEOs) and top managers from companies, such as Intel, First National Bank and Mediclinic flew in from Johannesburg. They were taken on a trip around campus, meeting university staff and students.

The purpose of the visit was to introduce them to the UFS and some of its projects. It was furthermore to share ideas about what role the university need to play in preparing future leaders for the market place.
 
Walking around campus, the group of business leaders visited the different faculties, some departments, as well as the bustling Thakaneng Student Centre.
 
Ms Mpho Lethlapo, CEO of the Sasol Inzalo Fund, said the UFS campus was different from what she had envisioned. She was impressed with our Unit for Students with Disabilities and said the outstanding facilities at the unit were a necessity as people with disabilities form part of society.
 
Mr Pule Mokoena, Group Executive: Sales and Marketing of Innovation said his trip to the university was an eye-opener as he had certain perceptions about the university. He expressed admiration towards Prof. Jonathan Jansen, Vice-Chancellor and Rector, and said his outlook towards learning was commendable. Mr Mokoena furthermore said the people on the UFS campus were more open-minded than what he had expected and said everywhere he went staff said they only wanted what was best for their students. According to Mr Mokoena, Kovsie students are the type of graduates business leaders want to employ.
 

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