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07 January 2025 | Story Gerda-Marie van Rooyen | Photo Supplied
KovsieX
KovsieX offers a comprehensive digital experience through podcasts, video content, and social media. This initiative is set to transform the student experience, creating a strong sense of belonging and collaboration across campuses.

Optimising student experience while providing students with multimedia training using state-of-the-art equipment and aligning with Vision 130, KovsieX is set to become a great asset to the university, its students, and the community. 

This initiative, approved by the UFS Rectorate on 29 November 2023, combines various student media brands on the Bloemfontein and Qwaqwa campuses (KovsieFM, Q-Lit, KovsieTV, KovsieCAST) into a unified brand consisting of three student-driven sub-departments. This includes audio (radio and podcasts), video (long and short form), and social media (including TikTok, Instagram, WhatsApp, and YouTube). 

An all-digital approach 

Gerben van Niekerk, Head of Student Experience (KovsieX), explains: “This all-digital approach leverages digital radio, podcasts, and social media platforms to create a sense of belonging among students by reflecting on and leading student life across the campuses.” KovsieX has achieved remarkable success, reaching an audience of more than 1,2 million in the first semester alone, with multiple TikTok videos surpassing 100 000 views. 

“Recognising the evolving radio landscape, our approach integrates a comprehensive digital strategy to adapt to changing media consumption preferences and provide students with hands-on experience on emerging platforms, strengthening their market relevance. KovsieX (previously KovsieFM) moves away from traditional FM broadcasting and has enabled the students to cover a wider range of topics that affect the Kovsie community,” says Van Niekerk. He adds, “The essence of KovsieX can be summarised in our one-word slogan: IMAGINE.”  

KovsieX supports Vision 130, as it leverages emerging technologies to enrich academic and non-academic student experiences. Furthermore, it also provides students with the opportunity to gain on-the-job and leadership experience in the KovsieX executive committee (KovsieXco), comprising a small group of ‘dynamic and highly talented students’, with their first objective: to decide on a brand name and setting on KovsieX – with the ‘X’ referring to experience. 

A mobile app provides students with easier access to KovsieX’s content. This initiative is set to increase students’ experience even more, as possible partnerships are in the pipeline to deliver a year-long dialogue series on themes pertinent to students. “This initiative will engage students on key issues such as leadership, mental health, heritage, and anti-discrimination through a blend of digital content – including interviews, social media posts, and expert discussions – and live on-campus events.”  

State-of-the-art facilities 

The construction of the KovsieX Pod on the Bloemfontein Campus allows students to produce content in a state-of-the-art podcast and video studio with Apple Mac workstations and a meeting room. A similar space in the current Student Media Building on the Qwaqwa Campus, named the KovsieX Q-Pod, is on the cards, as is the integration of KovsieX across the Bloemfontein and Qwaqwa campuses. “KovsieX will be broadcast from two locations and will, therefore, allow students from both campuses to interact with one another live on air. Both radio studios will be rebuilt to allow students to stream directly on YouTube, Instagram, and TikTok from both campuses simultaneously. This is made possible by cutting edge cloud-based software – popular in Europe – but KovsieX will be the first to leverage this technology in the country,” shares Van Niekerk.

News Archive

UFS appoints first black woman director
2006-05-03

 The Executive Management of the University of the Free State’s (UFS) has approved the appointment of Mrs Refiloe Seane as Director of Kovsie Student Counselling, and Dr Francois Strydom as Director of Student Development. 

Ms Seane is the first black woman director to be appointed at the UFS and has been acting in this position since last year.

“Mrs Seane’s appointment is the latest in a series of appointments of women in management positions at the UFS.  It signifies our commitment to create a diverse and dynamic institution of higher learning,” said Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.

Other appointments of women in management positions include that of Prof Magda Fourie as Vice-Rector:  Academic Planning; Prof Letticia Moja as Dean: Faculty of Health Sciences; Dr Choice Makhetha as Vice-Dean:  Student Affairs and Prof Engela Pretorius as Vice-Dean: Humanities. 

Mrs Seane joined the UFS in 1997 as counselling psychologist at Kovsie Counselling.  In 2003 she was promoted to senior psychologist. She holds a master’s degree in Counselling Psychology at the UFS.

“The need for students to receive counselling is steadily on the increase.  I contribute this to the increasing challenges facing young people of today.  Some of the issues we deal with include among others personal adjustment to the university environment, learning and study skills, career guidance and developmental and psychological problems,” said Mrs Seane.

“I commit myself to develop students and prepare them for their studies and careers ahead. My aim is to improve the efficiency of counselling services at the UFS.  This will help produce balanced graduates who will become role players both nationally and internationally,” said Mrs Seane.

Dr Francois Strydom has been appointed as Head/Director for Kovsie Student Development.  Before his appointment Dr Strydom was senior lecturer at the University of the Witwatersrand’s (WITS) School of Human and Community Development.  He holds a Ph D in Psychology from Oxford University, after having obtained a BA degree, BA Honours and master’s degrees in Psychology at the UFS.

“This appointment signals the elevation of the function of student development to directorate level for the first time. It reflects the commitment of the University to support students and their academic development in order to improve their academic success rates. The increase of success rates of especially black students from disadvantaged school backgrounds is a key element of the transformation process of the UFS,” said Prof Fourie.

Media Release
Issued by: Lacea Loader
Media Representative
Tel:  (051) 401-2584
Cell:  083 645 2454
E-mail:  loaderl.stg@mail.uovs.ac.za
2 May 2006

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