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07 January 2025 | Story Gerda-Marie van Rooyen | Photo Supplied
KovsieX
KovsieX offers a comprehensive digital experience through podcasts, video content, and social media. This initiative is set to transform the student experience, creating a strong sense of belonging and collaboration across campuses.

Optimising student experience while providing students with multimedia training using state-of-the-art equipment and aligning with Vision 130, KovsieX is set to become a great asset to the university, its students, and the community. 

This initiative, approved by the UFS Rectorate on 29 November 2023, combines various student media brands on the Bloemfontein and Qwaqwa campuses (KovsieFM, Q-Lit, KovsieTV, KovsieCAST) into a unified brand consisting of three student-driven sub-departments. This includes audio (radio and podcasts), video (long and short form), and social media (including TikTok, Instagram, WhatsApp, and YouTube). 

An all-digital approach 

Gerben van Niekerk, Head of Student Experience (KovsieX), explains: “This all-digital approach leverages digital radio, podcasts, and social media platforms to create a sense of belonging among students by reflecting on and leading student life across the campuses.” KovsieX has achieved remarkable success, reaching an audience of more than 1,2 million in the first semester alone, with multiple TikTok videos surpassing 100 000 views. 

“Recognising the evolving radio landscape, our approach integrates a comprehensive digital strategy to adapt to changing media consumption preferences and provide students with hands-on experience on emerging platforms, strengthening their market relevance. KovsieX (previously KovsieFM) moves away from traditional FM broadcasting and has enabled the students to cover a wider range of topics that affect the Kovsie community,” says Van Niekerk. He adds, “The essence of KovsieX can be summarised in our one-word slogan: IMAGINE.”  

KovsieX supports Vision 130, as it leverages emerging technologies to enrich academic and non-academic student experiences. Furthermore, it also provides students with the opportunity to gain on-the-job and leadership experience in the KovsieX executive committee (KovsieXco), comprising a small group of ‘dynamic and highly talented students’, with their first objective: to decide on a brand name and setting on KovsieX – with the ‘X’ referring to experience. 

A mobile app provides students with easier access to KovsieX’s content. This initiative is set to increase students’ experience even more, as possible partnerships are in the pipeline to deliver a year-long dialogue series on themes pertinent to students. “This initiative will engage students on key issues such as leadership, mental health, heritage, and anti-discrimination through a blend of digital content – including interviews, social media posts, and expert discussions – and live on-campus events.”  

State-of-the-art facilities 

The construction of the KovsieX Pod on the Bloemfontein Campus allows students to produce content in a state-of-the-art podcast and video studio with Apple Mac workstations and a meeting room. A similar space in the current Student Media Building on the Qwaqwa Campus, named the KovsieX Q-Pod, is on the cards, as is the integration of KovsieX across the Bloemfontein and Qwaqwa campuses. “KovsieX will be broadcast from two locations and will, therefore, allow students from both campuses to interact with one another live on air. Both radio studios will be rebuilt to allow students to stream directly on YouTube, Instagram, and TikTok from both campuses simultaneously. This is made possible by cutting edge cloud-based software – popular in Europe – but KovsieX will be the first to leverage this technology in the country,” shares Van Niekerk.

News Archive

Charity indeed begins at home
2016-02-19

Description: KL News 2016 02 19 Rag Queen Tags: KL News 2016 02 19 Rag Queen
The winning duo: Stefan Lotter and Marzel van Zyl after being crowned Mr RAG and RAG Queen at the Brutal Fruit Coronation Ball. Photo: Sarel Greyling

Stefan Lotter and Marzel van Zyl were crowned Mr RAG and RAG Queen at the prestigious Brutal Fruit RAG Coronation Ball on 12 February 2016. For the last 10 months, these University of the Free State (UFS) students have been collecting funds for community projects in the Free State.

Capitalise on existing platforms

Although they are patrons of charitable organisations external to the university, Stefan and Marzel revised their strategy to prioritise the UFS. “Some students on campus struggle, and, because charity begins at home, we will try to help the No Student Hungry and Right to Learn campaigns,” said Stefan.

However, he will continue to support the Northern Free State Caregivers, a 24-hour nursing service for terminally ill patients, for which he collected R15 000. For her part, Marzel was able to collect more than R20 000 for the Free State Residential Care Centre, which houses mentally challenged adults, and also hosts a skills development programme. The Centre’s baking workshop had to discontinue due to a lack of funding, but Marzel hopes that her contributions will bring about its revival and sustenance.

Bringing home the money

The winning duo are expected to represent our university at Mr & Miss SA Campus South Africa 2016.  According to Stefan, they plan “to push the RAG agenda there and bring money back home,” at this charity-based pageant.

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