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07 January 2025 | Story Gerda-Marie van Rooyen | Photo Supplied
KovsieX
KovsieX offers a comprehensive digital experience through podcasts, video content, and social media. This initiative is set to transform the student experience, creating a strong sense of belonging and collaboration across campuses.

Optimising student experience while providing students with multimedia training using state-of-the-art equipment and aligning with Vision 130, KovsieX is set to become a great asset to the university, its students, and the community. 

This initiative, approved by the UFS Rectorate on 29 November 2023, combines various student media brands on the Bloemfontein and Qwaqwa campuses (KovsieFM, Q-Lit, KovsieTV, KovsieCAST) into a unified brand consisting of three student-driven sub-departments. This includes audio (radio and podcasts), video (long and short form), and social media (including TikTok, Instagram, WhatsApp, and YouTube). 

An all-digital approach 

Gerben van Niekerk, Head of Student Experience (KovsieX), explains: “This all-digital approach leverages digital radio, podcasts, and social media platforms to create a sense of belonging among students by reflecting on and leading student life across the campuses.” KovsieX has achieved remarkable success, reaching an audience of more than 1,2 million in the first semester alone, with multiple TikTok videos surpassing 100 000 views. 

“Recognising the evolving radio landscape, our approach integrates a comprehensive digital strategy to adapt to changing media consumption preferences and provide students with hands-on experience on emerging platforms, strengthening their market relevance. KovsieX (previously KovsieFM) moves away from traditional FM broadcasting and has enabled the students to cover a wider range of topics that affect the Kovsie community,” says Van Niekerk. He adds, “The essence of KovsieX can be summarised in our one-word slogan: IMAGINE.”  

KovsieX supports Vision 130, as it leverages emerging technologies to enrich academic and non-academic student experiences. Furthermore, it also provides students with the opportunity to gain on-the-job and leadership experience in the KovsieX executive committee (KovsieXco), comprising a small group of ‘dynamic and highly talented students’, with their first objective: to decide on a brand name and setting on KovsieX – with the ‘X’ referring to experience. 

A mobile app provides students with easier access to KovsieX’s content. This initiative is set to increase students’ experience even more, as possible partnerships are in the pipeline to deliver a year-long dialogue series on themes pertinent to students. “This initiative will engage students on key issues such as leadership, mental health, heritage, and anti-discrimination through a blend of digital content – including interviews, social media posts, and expert discussions – and live on-campus events.”  

State-of-the-art facilities 

The construction of the KovsieX Pod on the Bloemfontein Campus allows students to produce content in a state-of-the-art podcast and video studio with Apple Mac workstations and a meeting room. A similar space in the current Student Media Building on the Qwaqwa Campus, named the KovsieX Q-Pod, is on the cards, as is the integration of KovsieX across the Bloemfontein and Qwaqwa campuses. “KovsieX will be broadcast from two locations and will, therefore, allow students from both campuses to interact with one another live on air. Both radio studios will be rebuilt to allow students to stream directly on YouTube, Instagram, and TikTok from both campuses simultaneously. This is made possible by cutting edge cloud-based software – popular in Europe – but KovsieX will be the first to leverage this technology in the country,” shares Van Niekerk.

News Archive

Andrew Mellon Foundation renews ongoing support for UFS projects
2017-04-10

Description: ' Andrew Mellon Foundation - Badat Tags: Andrew Mellon Foundation - Badat

Dr Saleem Badat and Annemia van der Heever.

The University of the Free State (UFS) was first awarded a grant by the Andrew W Mellon Foundation (AWMF) in 2015 to fund several projects between 2015 and 2016 under the International Higher Education Strategic projects fund. The programme’s director, Dr Saleem Badat, visited the UFS on 23 March 2017 as part of his annual first-quarter feedback sessions, with not only the UFS but other universities around the country that benefited from the programme. Top of the agenda was a meeting with principal investigators of projects funded by the foundation, to discuss the UFS’s institutional priorities for funding, alongside the university’s management, to discuss possible intra-institutional projects to be undertaken with other universities.

During his visit, Dr Badat met with Prof Nicky Morgan, UFS Acting Vice-Chancellor and Rector, as well as the AWMF representative, Annamia van der Heever, Director: Institutional Advancement. He discussed future plans with managers of the Programme for Innovation in the Artform Development, #Movements project, Inclusive Professoriate Grant and the Curriculum reform programme which involved seven other universities.  

The AWMF, through its projects, is instrumental in developing and maintaining strong higher education institutions that produce knowledge and high-quality graduates, and advances social justice. The projects further aim to deepen and broaden public understanding and support for the arts and humanities, diversity and inclusion. “The Foundation each year presents universities with wonderful opportunities to improve teaching, learning and research in the humanities. We are working hard with the Faculty of Humanities on possible submissions for 2017,” said Van der Heever.

During 2017 between $10.8 million and $12 million will be available for grants by the Foundation’s International Higher Education and Strategic Projects programme. The Vice-Chancellor’s Office will continue to serve as a contact point and administrative support for UFS projects currently funded by AWMF. Institutional Advancement will assist project leaders to draft submissions to the Foundation this year and in the future. In 2018 AWMF will celebrate 30 years of involvement in supporting higher education in South Africa. 

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