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16 January 2025 | Story Dr Cindé Greyling | Photo Supplied
Green Futures Hub
Prof Wayne Truter, who is leading the Green Futures Hub at the UFS, highlights that mining and agriculture are important yet competing industries in South Africa. The hub aims to find sustainable ways for them to coexist.

Our earth is very resilient, and a green future is possible, but we must make changes. At the forefront of this mission is the Green Futures Hub, spearheaded by Prof Wayne Truter at the UFS. Prof Truter holds a PhD in Integrated Agricultural and Environmental Sciences, with more than 25 years of experience. He is a leader in the field of forage, pasture, and land regeneration – particularly those impacted by mining. 

The Green Futures Hub is a virtual platform that bridges academic research and industry gaps, aiming to solve real-world challenges with scientific insights. It is designed to showcase and integrate the research happening across various disciplines at the University of the Free State (UFS), making it accessible to industry and communities alike. “People often lose faith in academic institutions, thinking that the research done there has no practical value,” Prof Truter notes. “The Green Futures Hub aims to change that by making scientific findings accessible and relevant to daily life.” 

This platform offers a unique opportunity for industries to connect with researchers working on solutions related to climate change, sustainable agriculture, or environmental rehabilitation. “Our hub is a space where industries can come to us with their challenges, and we can offer solutions based on research,” Prof Truter explains. “It’s about creating real impact.” 

Collaboration and integration are central to the Green Futures Hub’s approach. “Through interdisciplinary collaboration and a commitment to environmental stewardship, we want to develop solutions to the complex development challenges related to ecosystems, agroecosystems, water resources, biodiversity, infrastructure, and communities,” says Prof Truter. 

One of the hub’s projects that is close to Prof Truter’s heart, is the future coexistence of mining and agriculture. Mining and agriculture are two important industries in South Africa, often competing for land. However, the hub seeks to bridge this gap by exploring how these industries can coexist sustainably.  

“The future coexistence of mining and agriculture is critical,” says Prof Truter. “While mining often uses the land intensively, they have the responsibility and capability to rehabilitate it for agricultural use, ensuring that it is as productive – if not more – than it was before. Farmers and miners have much to gain from each other,” he explains. “By partnering with industries, we can help rehabilitate the land that has been mined, and in turn, farmers can harness and bring back the productivity to that land with the financial inputs of mining companies.” 

Prof Truter also emphasises the importance of science communication. “We need to do better at communicating the value of the research we’re doing. Many times, industries don’t understand the significance of what we’re working on because it’s not explained in a way that resonates with them. The hub ensures that research findings are accessible, understandable, and applicable to real-world issues.”  

The Green Futures Hub is more than just a research platform; it is a testament to the power of collaboration between academia and industry. “We’re not just conducting research,” Prof Truter concludes, “we’re developing solutions.” 

News Archive

Mercedes Benz invests in Tamie Mbombo’s company
2016-03-24

Description: Tamie Mbombo Tags: Tamie Mbombo

Tamie Mbombo means business: The Founder and CEO of Sollo Inc, the integrated marketing company endorsed recently by Mercedes Benz South Africa.
Photo:  Hannes Pieterse

A new Mercedes Benz 116 CDI Vito Tourer Pro, a financial injection of R85 000, and 12 months of media coverage by Mercedes Benz is what many Small to Medium Enterprises dream of. For Sollo Inc, that dream became a reality recently after the company won the Boost Your Business 2015 national competition.

In 2012, when Tamie Mbombo was an Investment and Management Banking student at the University of the Free State (UFS), he founded an integrated marketing company, and named it Sollo Inc. The company was launched at the IdeaStart Accelerator, a business incubator for UFS student entrepreneurs.

Four years later, on Friday 18 March 2016, Sollo Inc reached new heights when one of the world’s leading automobile manufacturers presented the Founder and CEO of Solo Inc with a Vito sponsorship at the Bloemfontein Campus.

In addition to serving corporates and the public sector, as part of its social enterprise aspect, Sollo Inc offers certain services free of charge to small businesses. “We capacitate start-ups with organisational skills and financial management as well as marketing education,” explained Mbombo.

Sollo Inc was selected as a winner based on the authentic story behind how Mbombo conducts business. “Mercedes Benz has invested quite a huge sum of money in print and digital media placements as platforms to give exposure to the story behind Sollo Inc,” said Adeesha Ramprith, Client Service Manager at Aqua Online,  Mercedes Benz’s digital marketing agency.

The IdeaStart Accelerator office has commended Mbombo as an example of how young entrepreneurs should keep their ears to the ground, and grab opportunities that might propel their businesses forward. “This is a great milestone for his business, mainly because of the challenges he has faced when it comes to mobility,” said Ayanda Makhanya, Student Entrepreneurship officer at IdeaStart Accelerator.

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