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02 January 2025
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Story Edzani Nephalela
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Photo Lethabo Machabaphala
From the left are, Prof John Klaasen, Dean of the Faculty of Theology and Religion; Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation at the UFS; Prof Anthea Rhoda, acting Vice-Chancellor and Principal of the UFS; Prof Allan Boesak; Prof Nico Koopman, Deputy Vice-Chancellor: Social Impact, Transformation and Personnel at Stellenbosch University; and Dr Eugene Fortein, Senior Lecturer: Historical and Constructive Theology at Prof Boesak’s book launch.
In a world increasingly defined by the stark contrasts of power and vulnerability, the concept of democracy often reveals itself as a double-edged sword. For the children of struggle – those who have grown up amid the chaos of inequality and conflict – democracy can feel like a distant promise, an ideal often outmanned by the realities they face. The deception of hope lingers in the air as aspirations clash with systemic barriers, leaving many to navigate a landscape where a harsh daily existence obscures the principles of freedom and justice. This exploration seeks to uncover the intricate dynamics between hope and disillusionment, shedding light on the lived experiences of those who yearn for a brighter future yet grapple with the weight of unfulfilled promises.
This was the essence of the public lecture titled Outmanned by Democracy: Children of Struggle, Deception, and Hope, presented by Prof Allan Boesak, a theologian and political activist, on the Bloemfontein Campus.
Prof Boesak confronted the continuous socio-economic challenges faced by South Africa and other nations, including racism, narrow ethnic nationalism, and the revival of tribalism. He emphasised the role of churches in tackling these issues. “The responsibility of churches is to articulate what politicians are often afraid to say,” he stated. “Put your ideologies into practice and leverage your power as ministers of the Word to shape the future and reclaim the dignity of your people. This is where unity transcends colour and stature. Consider the various roles that churches could play in reconciling communities, as seen in the Gaza crisis.”
During his visit to the UFS Faculty of Theology and Religion, Prof Boesak also launched a four-volume set titled The Fire, The River and the Scorched Earth: Fifty Years of Black Theology Through the Lens of Allan Boesak. The first three volumes include his lectures and responses from various theologians, while the fourth contains his sermons. This body of work aims to document, critique, and celebrate the contributions of black theology, highlighting its role in the struggle for justice and liberation and underscoring Prof Boesak’s unwavering commitment to freedom, liberation, and democracy.
In a time when hope and disillusionment coexist, Prof Boesak’s insights remind us of the transformative power of faith and activism in the continuing fight for a more equitable world
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.