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UFS Green Campus Initiative secures 4th consecutive Best Exhibition Award

18 July 2025 | Story Precious Shamase

UFS Green Campus Initiative Team — The UFS Green Campus Initiative team after being announced winners for the fourth consecutive year.

The University of the Free State (UFS) is celebrating an outstanding achievement at the 12th Annual Green Campuses Conference (GCC) 2025, where its dynamic Green Campus Initiative (GCI) team from the Qwaqwa Campus clinched the coveted Best Exhibition Award. This marks an unprecedented fourth consecutive year that the UFS has secured this prestigious accolade, highlighting its unwavering commitment to sustainability and innovation within the higher education landscape.

Hosted by Nelson Mandela University in Gqeberha, Eastern Cape, the conference was presented by the Association of College and University Housing Officers - International (ACUHO-I) under the profoundly relevant theme, Ubuntu and Environment: African Indigenous Knowledge in Sustainability. Endorsed by the Department of Higher Education and Training, the GCC serves as a pivotal platform for institutions of higher learning across South Africa to exchange vital knowledge, share best practices, and explore groundbreaking innovations in environmental sustainability and climate change mitigation.

The UFS GCI team's exhibition captivated judges and attendees alike with its exceptional creativity, innovative spirit, and profound dedication to envisioning a greener future. "The creativity, innovation, and commitment to sustainability shone through every detail of the display," remarked residential head Itumeleng Lebusho, "a true reflection of what it means to envision a greener future".

The five students who represented the institution were Amukelani Ngobeni, Minenhle Mnguni, Sinenhlanhla Mathabela, Charmaine Nokubonga Nkosi, and Thandolwethu Nyathikazi.

A cornerstone of the student-driven conference, the GCC featured three main categories: project presentations, a runway showcase, and the highly anticipated exhibition. UFS students excelled across the board, demonstrating their ingenuity in tackling real-world campus challenges with sustainable solutions.

A particularly notable project was the student-designed mobile trolley. Addressing a common predicament faced by students transporting groceries from the main gate to their residences due to campus restrictions on taxis for security reasons, the team engineered an innovative solution. This solar-powered mobile trolley, equipped with batteries and a motor, began as a prototype in 2024 and has since evolved into a testament to student-led problem-solving. While the current iteration requires a Code 8 driver's licence to operate, its potential to revolutionise campus mobility is clear.

The conference's annual theme encourages participants to devise sustainable solutions to problems faced on campus, a challenge that the UFS GCI team has embraced with remarkable success.

The UFS' consistent triumph at the GCC is a testament to the dedication and sacrifice of its students, whose forward-thinking ideas continue to push the boundaries of what is possible in campus greening. "The students worked in a way that we never imagined," expressed Desiree Motsele, Residence Head within Housing and Residence Affairs. "The ideas that they come up with are truly inspiring."

By actively participating in this significant event, the UFS is not only strengthening its commitment to creating a green campus but also fostering a healthy learning and living environment. This continued dedication prioritises sustainability, advances energy efficiency, champions resource conservation, and promotes environmental stewardship, solidifying the UFS' position as a leader in sustainable practices within South African higher education.

The Director: Student Affairs, Zoleka Dotwana, said she would like to congratulate the students on yet another gold they won at the GCI 2025. “The effort, the hard work, the commitment you have shown, has once again raised our UFS flag high. I hope the experience and the graduate attributes you have learnt in preparing your project will go a long way in providing you with great opportunities when you leave our shores. It has been an awesome journey over the four years, one that we hold dear and that will remain in the history books of our campus. Thank you for flying our flag high - Only a Kovsie knows the feeling!' said an ecstatic Dotwana.

News Archive

Code-switching, tokenism and consumerism in print advertising

2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

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