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18 July 2025 | Story Precious Shamase
UFS Green Campus Initiative Team
The UFS Green Campus Initiative team after being announced winners for the fourth consecutive year.

The University of the Free State (UFS) is celebrating an outstanding achievement at the 12th Annual Green Campuses Conference (GCC) 2025, where its dynamic Green Campus Initiative (GCI) team from the Qwaqwa Campus clinched the coveted Best Exhibition Award. This marks an unprecedented fourth consecutive year that the UFS has secured this prestigious accolade, highlighting its unwavering commitment to sustainability and innovation within the higher education landscape.

Hosted by Nelson Mandela University in Gqeberha, Eastern Cape, the conference was presented by the Association of College and University Housing Officers - International (ACUHO-I) under the profoundly relevant theme, Ubuntu and Environment: African Indigenous Knowledge in Sustainability. Endorsed by the Department of Higher Education and Training, the GCC serves as a pivotal platform for institutions of higher learning across South Africa to exchange vital knowledge, share best practices, and explore groundbreaking innovations in environmental sustainability and climate change mitigation.

The UFS GCI team's exhibition captivated judges and attendees alike with its exceptional creativity, innovative spirit, and profound dedication to envisioning a greener future. "The creativity, innovation, and commitment to sustainability shone through every detail of the display," remarked residential head Itumeleng Lebusho, "a true reflection of what it means to envision a greener future".

The five students who represented the institution were Amukelani Ngobeni, Minenhle Mnguni, Sinenhlanhla Mathabela, Charmaine Nokubonga Nkosi, and Thandolwethu Nyathikazi.

A cornerstone of the student-driven conference, the GCC featured three main categories: project presentations, a runway showcase, and the highly anticipated exhibition. UFS students excelled across the board, demonstrating their ingenuity in tackling real-world campus challenges with sustainable solutions.

A particularly notable project was the student-designed mobile trolley. Addressing a common predicament faced by students transporting groceries from the main gate to their residences due to campus restrictions on taxis for security reasons, the team engineered an innovative solution. This solar-powered mobile trolley, equipped with batteries and a motor, began as a prototype in 2024 and has since evolved into a testament to student-led problem-solving. While the current iteration requires a Code 8 driver's licence to operate, its potential to revolutionise campus mobility is clear.

The conference's annual theme encourages participants to devise sustainable solutions to problems faced on campus, a challenge that the UFS GCI team has embraced with remarkable success.

The UFS' consistent triumph at the GCC is a testament to the dedication and sacrifice of its students, whose forward-thinking ideas continue to push the boundaries of what is possible in campus greening. "The students worked in a way that we never imagined," expressed Desiree Motsele, Residence Head within Housing and Residence Affairs. "The ideas that they come up with are truly inspiring."

By actively participating in this significant event, the UFS is not only strengthening its commitment to creating a green campus but also fostering a healthy learning and living environment. This continued dedication prioritises sustainability, advances energy efficiency, champions resource conservation, and promotes environmental stewardship, solidifying the UFS' position as a leader in sustainable practices within South African higher education.

The Director: Student Affairs, Zoleka Dotwana, said she would like to congratulate the students on yet another gold they won at the GCI 2025. “The effort, the hard work, the commitment you have shown, has once again raised our UFS flag high. I hope the experience and the graduate attributes you have learnt in preparing your project will go a long way in providing you with great opportunities when you leave our shores. It has been an awesome journey over the four years, one that we hold dear and that will remain in the history books of our campus. Thank you for flying our flag high - Only a Kovsie knows the feeling!' said an ecstatic Dotwana.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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