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UFS hosts global summit to advance student well-being

23 July 2025 | Story Tshepo Tsotetsi | Photo Kaleidoscope Studios

Global Student Well-being Summit 2025 — Students from across South Africa and the continent gathered at the University of the Free State’s South Campus for the 2025 Global Student Well-Being Summit, engaging in three days of dialogue, learning, and collaboration.

The University of the Free State (UFS) recently hosted the 2025 Global Student Well-being Summit, bringing together more than 20 institutions from across South Africa and the African continent. The three-day event, which took place from 16 to 18 July at the UFS South Campus, was themed ‘Co-Creating Student Well-being Strategies from the Student’s Perspective’ and positioned students at the centre of the conversation on well-being in higher education.

Universities such as the University of Zambia, National University of Lesotho, University of Namibia, the international Limkokwing University of Creative Technology, and 15 South African universities were among those represented by students, academics, institutional leaders, and wellness experts. Together, they tackled pressing issues related to mental health, academic pressure, inclusion, identity, and care in university spaces.

Building a culture of well-being and collaboration

“We came here to address the critical issues that our students are facing, especially in relation to student well-being,” said Dr Temba Hlasho, Executive Director of Student Affairs at UFS, in his opening remarks. “In today’s fast-paced and demanding academic landscape, student well-being is essential for academic success, personal growth, and future career prospects.”

The summit’s programme included plenaries and parallel sessions covering a broad range of topics such as healthy masculinity, transactional sex, stigma and discrimination, and the struggles of minority groups in higher education. These sessions were led by a combination of students and staff, reflecting the summit’s commitment to co-creation.

In a recorded address, UFS Vice-Chancellor and Principal Prof Hester C. Klopper highlighted the need for a collective response to student well-being across institutions and national borders. “They are part of a shared human experience that demands a shared response,” she said. “Students are not merely receivers of academic knowledge – they are whole human beings… carrying hopes and fears, dreams and anxieties.”

Prof Klopper also pointed to the need for honesty and vulnerability in the sector. “We should not be scared to fail – as long as we fail forward,” she said, adding that innovation in student support comes not only from sharing best practices but from learning what doesn’t work.

Student participants described the summit as eye-opening and deeply personal. “I realised that mental health is crucial, serving as the driving force behind daily functioning,” said Olwethu Sigcu, a BCom in Economics and Finance (extended) student from the UFS Bloemfontein Campus. “I previously overlooked its significance, but the summit motivated me to adopt a more comprehensive approach to health – considering physical, mental, and spiritual well-being.”

Institutional Student Representative Council President Mpho Maloka said the experience offered both leadership growth and personal transformation. “As a young woman navigating complex spaces, I was given an opportunity to grow that I didn’t even know I needed,” she said. “This summit is not just another checkbox on a list of student initiatives – it represents a culture.”

Dr Hlasho also noted that the outcomes of the summit align with several United Nations Sustainable Development Goals, in particular SDG 3 (Good Health and Well-being), SDG 4 (Quality Education), and SDG 17 (Partnerships for the Goals). He encouraged students to lead the shift towards healthier, more inclusive communities, stressing the need for long-term impact driven by young people.

The summit closed with a clear message: student well-being is not a side programme but is foundational to academic success and meaningful social change. And it must be co-created with students, not for them.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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