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10 June 2025 | Story Leonie Bolleurs | Photo Supplied
Anita Venter
According to Dr Anita Venter, eco-bricks help prevent further environmental degradation, a theme often highlighted by World Environment Day.

Students filling plastic bottles with tightly packed wrappers, chips packets, and cling wrap until they are sturdy may not look like revolutionaries, but that is exactly what they are. This Eco-Bricks initiative is a grassroots effort that transforms plastic waste into construction material, sparking environmental change from the ground up. From there, the possibilities multiply – from benches to buildings, and from awareness to action.

It is not just about just stuffing bottles; it is about shifting mindsets.

Dr Anita Venter, Lecturer in the Centre for Development Support at the University of the Free State (UFS), believes eco-bricks directly address the urgent need for solutions to plastic pollution. “By taking plastic out of the waste stream and giving it a new, useful life, we're actively participating in ecosystem restoration and preventing further environmental degradation, a theme often highlighted by World Environment Day.”

However, the Eco-Bricks project is doing more than managing waste. “Beyond this practical application, it serves as a powerful community development tool, empowering individuals to take control of waste management and fostering a vital environmental consciousness.”

And while we can dream of a plastic-free world, Dr Venter is grounded in today’s realities. “So, my approach is that I'd rather have plastic contained safely within a bottle – repurposed in a regenerative way – than seeing it break down into nano-plastics, poisoning our earth. This project is about finding practical solutions within our current reality.”

 

A no-cost solution 

Dr Venter does not lead from a podium; she is mentoring from the sidelines. “I'm primarily involved in mentoring our student champions. They are the real drivers, facilitating the eco-brick training peer-to-peer. It's about empowering them to spread the knowledge and skills, rather than me being the sole instructor. It’s a beautiful ripple effect.”

And ripple it does. “These initiatives continue in their communities, and that truly warms my heart,” she says. The students are taking the lessons home, creating a chain reaction of action and awareness. “It’s not just about building bricks; it’s about inspiring continued action.”

The concept’s biggest success story? Thousands of eco-bricks being used by the Natural Building Collective in the Western Cape for formalised buildings. Proof that what was started by students can reshape entire landscapes.

“I see eco-bricks as an incredible community development tool. What’s beautiful about it is that it’s a no-cost activity. Anyone who wants to start a community development initiative can pick it up, and they immediately reap the dual benefits of cleaning their environment and taking control of their own waste management. It’s very empowering on a grassroots level.”

 

Regeneration starts here

Dr Venter, who has been part of the initiative since 2013, sees it as integral to her broader environmental work as climate activist focusing on research related to housing, informal settlement upgrading, culture, socio-ecological development, regenerative design, and art. She is quick to connect plastic pollution to the deeper ecological crisis we face. “Plastic is a monumental environmental problem, rapidly leading to biodiversity collapse, which I honestly believe is a far more pressing issue than even the climate crisis itself. It’s stark – babies are now born with plastic in their tiny bodies, and these microplastics are found in every human organ. It’s a pervasive crisis.” 

With students and community leaders now steering the project, she is hopeful about the future: “The beauty of something so accessible and practical is that it doesn’t need top-down direction; it flourishes from the ground up as people recognise its value and adopt it.”

Dr Venter’s commitment to making waste meaningful goes well beyond the Eco-Bricks initiative. In the project What Remains Through Time, Slowness and Stillness, waste is transformed into meaningful art, and communities step into the role of co-creators. 

Using post-natural building techniques, the project incorporates both waste and natural materials, marrying ecological restoration with social transformation. Sites such as the Oliewenhuis Art Museum, Bloemfontein National Hospital, and Sekoele Holistic Living Arts Centre serve as hubs where participants can engage hands-on, learning new skills while strengthening their communities.

According to Dr Venter, the main activities at Oliewenhuis are from June to September this year. Here, the focus is on community collaboration and regenerative art that goes far beyond constructing physical spaces. “We’re aiming to break down social barriers and make art truly accessible and inclusive within public spaces. It’s as much about building community as it is about building structures,” she says.

So, what can you do?

Start where you are. Join an eco-brick or art-for-regeneration initiative. “Go beyond sustainability! We need to regenerate, to ‘renew, restore, revitalise’,” says Dr Venter. Attend a training event. Share what you learn. “That’s how we create real, lasting change – through shared knowledge and empowered action.”

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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