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10 June 2025 | Story Leonie Bolleurs | Photo Supplied
Anita Venter
According to Dr Anita Venter, eco-bricks help prevent further environmental degradation, a theme often highlighted by World Environment Day.

Students filling plastic bottles with tightly packed wrappers, chips packets, and cling wrap until they are sturdy may not look like revolutionaries, but that is exactly what they are. This Eco-Bricks initiative is a grassroots effort that transforms plastic waste into construction material, sparking environmental change from the ground up. From there, the possibilities multiply – from benches to buildings, and from awareness to action.

It is not just about just stuffing bottles; it is about shifting mindsets.

Dr Anita Venter, Lecturer in the Centre for Development Support at the University of the Free State (UFS), believes eco-bricks directly address the urgent need for solutions to plastic pollution. “By taking plastic out of the waste stream and giving it a new, useful life, we're actively participating in ecosystem restoration and preventing further environmental degradation, a theme often highlighted by World Environment Day.”

However, the Eco-Bricks project is doing more than managing waste. “Beyond this practical application, it serves as a powerful community development tool, empowering individuals to take control of waste management and fostering a vital environmental consciousness.”

And while we can dream of a plastic-free world, Dr Venter is grounded in today’s realities. “So, my approach is that I'd rather have plastic contained safely within a bottle – repurposed in a regenerative way – than seeing it break down into nano-plastics, poisoning our earth. This project is about finding practical solutions within our current reality.”

 

A no-cost solution 

Dr Venter does not lead from a podium; she is mentoring from the sidelines. “I'm primarily involved in mentoring our student champions. They are the real drivers, facilitating the eco-brick training peer-to-peer. It's about empowering them to spread the knowledge and skills, rather than me being the sole instructor. It’s a beautiful ripple effect.”

And ripple it does. “These initiatives continue in their communities, and that truly warms my heart,” she says. The students are taking the lessons home, creating a chain reaction of action and awareness. “It’s not just about building bricks; it’s about inspiring continued action.”

The concept’s biggest success story? Thousands of eco-bricks being used by the Natural Building Collective in the Western Cape for formalised buildings. Proof that what was started by students can reshape entire landscapes.

“I see eco-bricks as an incredible community development tool. What’s beautiful about it is that it’s a no-cost activity. Anyone who wants to start a community development initiative can pick it up, and they immediately reap the dual benefits of cleaning their environment and taking control of their own waste management. It’s very empowering on a grassroots level.”

 

Regeneration starts here

Dr Venter, who has been part of the initiative since 2013, sees it as integral to her broader environmental work as climate activist focusing on research related to housing, informal settlement upgrading, culture, socio-ecological development, regenerative design, and art. She is quick to connect plastic pollution to the deeper ecological crisis we face. “Plastic is a monumental environmental problem, rapidly leading to biodiversity collapse, which I honestly believe is a far more pressing issue than even the climate crisis itself. It’s stark – babies are now born with plastic in their tiny bodies, and these microplastics are found in every human organ. It’s a pervasive crisis.” 

With students and community leaders now steering the project, she is hopeful about the future: “The beauty of something so accessible and practical is that it doesn’t need top-down direction; it flourishes from the ground up as people recognise its value and adopt it.”

Dr Venter’s commitment to making waste meaningful goes well beyond the Eco-Bricks initiative. In the project What Remains Through Time, Slowness and Stillness, waste is transformed into meaningful art, and communities step into the role of co-creators. 

Using post-natural building techniques, the project incorporates both waste and natural materials, marrying ecological restoration with social transformation. Sites such as the Oliewenhuis Art Museum, Bloemfontein National Hospital, and Sekoele Holistic Living Arts Centre serve as hubs where participants can engage hands-on, learning new skills while strengthening their communities.

According to Dr Venter, the main activities at Oliewenhuis are from June to September this year. Here, the focus is on community collaboration and regenerative art that goes far beyond constructing physical spaces. “We’re aiming to break down social barriers and make art truly accessible and inclusive within public spaces. It’s as much about building community as it is about building structures,” she says.

So, what can you do?

Start where you are. Join an eco-brick or art-for-regeneration initiative. “Go beyond sustainability! We need to regenerate, to ‘renew, restore, revitalise’,” says Dr Venter. Attend a training event. Share what you learn. “That’s how we create real, lasting change – through shared knowledge and empowered action.”

News Archive

Producers to save thousands with routine marketing strategies, says UFS researcher
2014-09-01

 

Photo: en.wikipedia.org

Using derivative markets as a marketing strategy can be complicated for farmers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvest; whilst the high market risks require innovative strategies including the use of futures and options as traded on the South African Futures Exchange (SAFEX).

Using these innovative strategies are mostly due to a lack of interest and knowledge of the market. The purpose of the research conducted by Dr Dirk Strydom and Manfred Venter from the Department of Agricultural Economics at the University of the Free State (UFS) is to examine whether the adoption of a basic routine strategy is better than adopting no strategy at all.

The research illustrates that by using a Stochastic Efficiency with Respect to a Function (SERF) and Cumulative Distribution Function (CDF) that the use of five basic routine marketing strategies can be more rewarding. These basic strategies are:
• Put (plant time)
• Twelve-segment pricing
• Three-segment pricing
• Put (pollination)(Critical Moment in production/marketing process), and
• Pricing during pollination phase.

These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. Farmers can save as much as R1.6 million per year on a 2000ha farm with an average yield.

The results obtained from the research illustrate that each strategy is different for each crop. Very important is that the hedging strategies are better than no hedging strategy at all.

This research can also be applicable to the procurement side of the supply chain.

Maize milling firms use complex procurement strategies to procure their raw materials, or sometimes no strategy at all. In this research, basic routine price hedging strategies were analysed as part of the procurement of white maize over a ten-year period ranging from 2002–2012. Part of the pricing strategies used to procure white maize over the period of ten years were a call and min/max strategy. These strategies were compared to the baseline spot market. The data was obtained from the Johannesburg Stock Exchange’s Agricultural Products Division better known as SAFEX.

The results obtained from the research prove that by using basic routine price-hedging strategies to procure white maize, it is more beneficial to do so than by procuring from the spot market (a difference of more than R100 mil).

Thus, it can be concluded that it is not always necessary to use a complex method of sourcing white maize through SAFEX, to be efficient. By implementing a basic routine price hedging strategy year on year it can be better than procuring from the spot market.

Understanding the Maize Maze by Dr Dirk Strydom and Manfred Venter (pdf) - The Dairy Mail


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