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10 June 2025 | Story Leonie Bolleurs | Photo Supplied
Anita Venter
According to Dr Anita Venter, eco-bricks help prevent further environmental degradation, a theme often highlighted by World Environment Day.

Students filling plastic bottles with tightly packed wrappers, chips packets, and cling wrap until they are sturdy may not look like revolutionaries, but that is exactly what they are. This Eco-Bricks initiative is a grassroots effort that transforms plastic waste into construction material, sparking environmental change from the ground up. From there, the possibilities multiply – from benches to buildings, and from awareness to action.

It is not just about just stuffing bottles; it is about shifting mindsets.

Dr Anita Venter, Lecturer in the Centre for Development Support at the University of the Free State (UFS), believes eco-bricks directly address the urgent need for solutions to plastic pollution. “By taking plastic out of the waste stream and giving it a new, useful life, we're actively participating in ecosystem restoration and preventing further environmental degradation, a theme often highlighted by World Environment Day.”

However, the Eco-Bricks project is doing more than managing waste. “Beyond this practical application, it serves as a powerful community development tool, empowering individuals to take control of waste management and fostering a vital environmental consciousness.”

And while we can dream of a plastic-free world, Dr Venter is grounded in today’s realities. “So, my approach is that I'd rather have plastic contained safely within a bottle – repurposed in a regenerative way – than seeing it break down into nano-plastics, poisoning our earth. This project is about finding practical solutions within our current reality.”

 

A no-cost solution 

Dr Venter does not lead from a podium; she is mentoring from the sidelines. “I'm primarily involved in mentoring our student champions. They are the real drivers, facilitating the eco-brick training peer-to-peer. It's about empowering them to spread the knowledge and skills, rather than me being the sole instructor. It’s a beautiful ripple effect.”

And ripple it does. “These initiatives continue in their communities, and that truly warms my heart,” she says. The students are taking the lessons home, creating a chain reaction of action and awareness. “It’s not just about building bricks; it’s about inspiring continued action.”

The concept’s biggest success story? Thousands of eco-bricks being used by the Natural Building Collective in the Western Cape for formalised buildings. Proof that what was started by students can reshape entire landscapes.

“I see eco-bricks as an incredible community development tool. What’s beautiful about it is that it’s a no-cost activity. Anyone who wants to start a community development initiative can pick it up, and they immediately reap the dual benefits of cleaning their environment and taking control of their own waste management. It’s very empowering on a grassroots level.”

 

Regeneration starts here

Dr Venter, who has been part of the initiative since 2013, sees it as integral to her broader environmental work as climate activist focusing on research related to housing, informal settlement upgrading, culture, socio-ecological development, regenerative design, and art. She is quick to connect plastic pollution to the deeper ecological crisis we face. “Plastic is a monumental environmental problem, rapidly leading to biodiversity collapse, which I honestly believe is a far more pressing issue than even the climate crisis itself. It’s stark – babies are now born with plastic in their tiny bodies, and these microplastics are found in every human organ. It’s a pervasive crisis.” 

With students and community leaders now steering the project, she is hopeful about the future: “The beauty of something so accessible and practical is that it doesn’t need top-down direction; it flourishes from the ground up as people recognise its value and adopt it.”

Dr Venter’s commitment to making waste meaningful goes well beyond the Eco-Bricks initiative. In the project What Remains Through Time, Slowness and Stillness, waste is transformed into meaningful art, and communities step into the role of co-creators. 

Using post-natural building techniques, the project incorporates both waste and natural materials, marrying ecological restoration with social transformation. Sites such as the Oliewenhuis Art Museum, Bloemfontein National Hospital, and Sekoele Holistic Living Arts Centre serve as hubs where participants can engage hands-on, learning new skills while strengthening their communities.

According to Dr Venter, the main activities at Oliewenhuis are from June to September this year. Here, the focus is on community collaboration and regenerative art that goes far beyond constructing physical spaces. “We’re aiming to break down social barriers and make art truly accessible and inclusive within public spaces. It’s as much about building community as it is about building structures,” she says.

So, what can you do?

Start where you are. Join an eco-brick or art-for-regeneration initiative. “Go beyond sustainability! We need to regenerate, to ‘renew, restore, revitalise’,” says Dr Venter. Attend a training event. Share what you learn. “That’s how we create real, lasting change – through shared knowledge and empowered action.”

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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