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10 June 2025 | Story Leonie Bolleurs | Photo Supplied
Anita Venter
According to Dr Anita Venter, eco-bricks help prevent further environmental degradation, a theme often highlighted by World Environment Day.

Students filling plastic bottles with tightly packed wrappers, chips packets, and cling wrap until they are sturdy may not look like revolutionaries, but that is exactly what they are. This Eco-Bricks initiative is a grassroots effort that transforms plastic waste into construction material, sparking environmental change from the ground up. From there, the possibilities multiply – from benches to buildings, and from awareness to action.

It is not just about just stuffing bottles; it is about shifting mindsets.

Dr Anita Venter, Lecturer in the Centre for Development Support at the University of the Free State (UFS), believes eco-bricks directly address the urgent need for solutions to plastic pollution. “By taking plastic out of the waste stream and giving it a new, useful life, we're actively participating in ecosystem restoration and preventing further environmental degradation, a theme often highlighted by World Environment Day.”

However, the Eco-Bricks project is doing more than managing waste. “Beyond this practical application, it serves as a powerful community development tool, empowering individuals to take control of waste management and fostering a vital environmental consciousness.”

And while we can dream of a plastic-free world, Dr Venter is grounded in today’s realities. “So, my approach is that I'd rather have plastic contained safely within a bottle – repurposed in a regenerative way – than seeing it break down into nano-plastics, poisoning our earth. This project is about finding practical solutions within our current reality.”

 

A no-cost solution 

Dr Venter does not lead from a podium; she is mentoring from the sidelines. “I'm primarily involved in mentoring our student champions. They are the real drivers, facilitating the eco-brick training peer-to-peer. It's about empowering them to spread the knowledge and skills, rather than me being the sole instructor. It’s a beautiful ripple effect.”

And ripple it does. “These initiatives continue in their communities, and that truly warms my heart,” she says. The students are taking the lessons home, creating a chain reaction of action and awareness. “It’s not just about building bricks; it’s about inspiring continued action.”

The concept’s biggest success story? Thousands of eco-bricks being used by the Natural Building Collective in the Western Cape for formalised buildings. Proof that what was started by students can reshape entire landscapes.

“I see eco-bricks as an incredible community development tool. What’s beautiful about it is that it’s a no-cost activity. Anyone who wants to start a community development initiative can pick it up, and they immediately reap the dual benefits of cleaning their environment and taking control of their own waste management. It’s very empowering on a grassroots level.”

 

Regeneration starts here

Dr Venter, who has been part of the initiative since 2013, sees it as integral to her broader environmental work as climate activist focusing on research related to housing, informal settlement upgrading, culture, socio-ecological development, regenerative design, and art. She is quick to connect plastic pollution to the deeper ecological crisis we face. “Plastic is a monumental environmental problem, rapidly leading to biodiversity collapse, which I honestly believe is a far more pressing issue than even the climate crisis itself. It’s stark – babies are now born with plastic in their tiny bodies, and these microplastics are found in every human organ. It’s a pervasive crisis.” 

With students and community leaders now steering the project, she is hopeful about the future: “The beauty of something so accessible and practical is that it doesn’t need top-down direction; it flourishes from the ground up as people recognise its value and adopt it.”

Dr Venter’s commitment to making waste meaningful goes well beyond the Eco-Bricks initiative. In the project What Remains Through Time, Slowness and Stillness, waste is transformed into meaningful art, and communities step into the role of co-creators. 

Using post-natural building techniques, the project incorporates both waste and natural materials, marrying ecological restoration with social transformation. Sites such as the Oliewenhuis Art Museum, Bloemfontein National Hospital, and Sekoele Holistic Living Arts Centre serve as hubs where participants can engage hands-on, learning new skills while strengthening their communities.

According to Dr Venter, the main activities at Oliewenhuis are from June to September this year. Here, the focus is on community collaboration and regenerative art that goes far beyond constructing physical spaces. “We’re aiming to break down social barriers and make art truly accessible and inclusive within public spaces. It’s as much about building community as it is about building structures,” she says.

So, what can you do?

Start where you are. Join an eco-brick or art-for-regeneration initiative. “Go beyond sustainability! We need to regenerate, to ‘renew, restore, revitalise’,” says Dr Venter. Attend a training event. Share what you learn. “That’s how we create real, lasting change – through shared knowledge and empowered action.”

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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