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09 June 2025 | Story Tshepo Tsotetsi | Photo Tshepo Tsotetsi
Broadening Curricula Debate
Debaters from the Faculty of Economic and Management Sciences’ 2025 Broadening Curricula Debate.

In an engaging and thought-provoking session, the Faculty of Economic and Management Sciences (EMS) at the University of the Free State hosted its Broadening Curricula Faculty Debate Series under the motion: The current Economic and Management Sciences curricula, pedagogical approaches, and research endeavours perpetuate colonial legacies. Held on the Bloemfontein Campus on 3 June 2025, the debate brought together academics and, for the first time, students – making space for dynamic, intergenerational dialogue on the transformation of teaching and learning in higher education.

 

Creating space for critical pedagogical reflection

Annari Muller, manager of Teaching and Learning Manager in the faculty, said the aim was to provide a platform for constructive, sometimes challenging, engagement. “We create a platform for staff to debate these things and ultimately inform our practice, policy, pedagogy, and what we teach and how we teach,” she said.

For the first time, students were formally included in the debating teams, following feedback from previous events. “It is very important to include student perspectives as well,” Muller noted. “We want to continue these discussions, take them forward into our research practices and learning and teaching committees, where we will dissect them and act on the next step.”

This inclusion added new layers to the debate. Elda Nhalunga responsible for master’s student administration, said the topic immediately resonated with her. “When I saw decolonisation and curriculum in one motion, I found it very interesting and decided that this was something I wanted to be part of. I also wanted to hear what other scholars were saying.” She added: “Through these small initiatives, we are working towards transformation. And it’s important that students be there so that their voices are heard.”

 

Towards a more inclusive and just Academic Project

Prof Frans Prinsloo, Vice-Dean for Learning and Teaching, Innovation and Digitalisation,  believes that debates of this nature play a vital role in shaping inclusive academic spaces. “Debates, such as the one on decolonisation, enable us to engage with and reflect deeply on complex issues and to challenge existing assumptions. Through this process, the faculty can enhance its teaching practices and curriculum development.”

According to Prof Prinsloo, this kind of engagement is just the beginning. “The debate is but the start of the faculty’s plan to ensure that its Academic Project is decolonised. Research is currently in process to gather perceptions of staff and students on the topic. This research will drive action.”

Lukhanyo Lekeno, Economics master’s student, echoed this sentiment, calling the topic timely and essential. “We’re living in a world where there are certain standards and norms that, in most cases, exclude and marginalise people,” he said. “When we start having conversations about decoloniality, we are taking a step closer to actually dismantling certain legacies and ideologies that keep people constrained within a mindset.” Lekeno encouraged others to engage in such conversations, describing it as an ‘exchange of knowledge, systems, and perspectives’, which contributes to both personal growth and academic transformation.

Previous sessions in the series, such as the 2024 debate on socio-environmental sustainability, have prompted internal curriculum reviews, underscoring the faculty’s intention to link dialogue with institutional reflection.

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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