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05 June 2025 | Story Onthatile Tikoe | Photo Supplied
Logan James
Logan W. James, UFS alumnus and breakout star of Binnelanders Season 15, proudly waves the Kovsie flag as he steps into his first national television role.

University of the Free State (UFS) alumnus Logan W James made his national television debut in Season 15 of kykNET’s long-running medical drama, Binnelanders. Streaming on Showmax from 4 June 2025, the latest season introduces Logan in a role that delivers high drama, high energy, and a fresh wave of talent rooted in the Free State.

 

From campus to camera

Born and bred in Bloemfontein, Logan’s rise from student theatre to the small screen is a story stitched together by grit, passion, and a deep love for performance. A former learner of Grey College and a proud Kovsie, Logan honed his craft at the University of the Free State, where he quickly became known for his magnetic stage presence and commitment to his roles.

From standout performances in Everyman, How to Wuzz, and Run for Your Wife to unforgettable moments during UFS’s annual Africa Day showcases, Logan carved out a name for himself as a rising star on campus – one performance at a time.

 

A dream years in the making

Now based in Johannesburg, Logan is stepping into a new kind of spotlight. He plays Le Roux Snyman - a thrill-seeking, motocross-riding character with a bold facade and hidden depths.

“Le Roux is full of energy and contradictions,” Logan says. “He lives for extreme sports and adrenaline, but there’s a much softer, more vulnerable side he doesn’t often show. What excites me is exploring both boldness and fragility in the same breath - it’s something I’ve never quite done before.”

Though this may be Logan’s TV debut, stepping onto the Binnelanders set felt strangely familiar.

“I used to watch Binnelanders at my grandmother’s house,” he recalls. “Never in my wildest dreams did I imagine I’d one day be part of the cast. It feels like a full-circle moment - a dream realised. The journey here wasn’t straightforward, but seeing it come to life like this is an incredible blessing.”

 

The foundation of theatre

Logan credits his Bloemfontein theatre roots as the foundation of his acting journey. “Theatre taught me discipline, presence, and heart,” he says. “On stage, there are no second takes. You have to show up, fully and honestly, every time. That kind of intensity trains you not as a performer, but as a professional.

These lessons continue to shape how he approaches his work today. “Kindness and professionalism – those are the two things I carry into every production,” he adds.

 

Big city, bigger lessons

The move from Bloem’s close-knit creative community to the bustling entertainment industry in Johannesburg came with new challenges – and new lessons.

“In Joburg, you quickly realise just how much talent is out there,” Logan says. “It forced me to embrace what makes me unique, rather than compare myself to others. Real passion – not the pursuit of fame – is what carries you through the tough times. If you’re chasing the art, not the spotlight, you’ll find purpose, even when things get hard.”

 

A voice for regional talent

Logan’s journey is not just a personal triumph – it’s also a win for regional talent. As a Free State-born actor breaking into the national scene, he is part of a growing wave of creatives proving that national recognition is possible from anywhere.

“To go from student theatre to national TV is a leap that’s both terrifying and thrilling,” Logan reflects. “But it's proof that consistent hard work, staying true to your craft, and trusting the process can open doors you once only dreamed of.”

 

Ready for the spotlight

With his first episode having aired on 4 June, audiences were treated to a performance that was rich with energy and layered with emotion.

“There’s a lot of growth ahead - for Le Roux and for me,” Logan shares. “I’m looking forward to every moment of it. I can’t wait for South Africa to meet him.”

News Archive

Farewell to our #FaceOfFacebook
2017-05-02

Description: Reuben Davids, FaceOfFacebook Tags: Reuben Davids, FaceOfFacebook

Reuben Davids, outgoing #FaceOfFacebook ambassador
for UFS digital channels
Photo: Rulanzen Martin

Reuben Davids has been our most featured #FaceOfFacebook since the campaign’s inception in 2013. As the star of more than 20 videos for the UFS digital platforms in less than a year, Reuben has been the embodiment of a Kovsie ambassador. As we say goodbye to this campus celebrity, we wish him all the best with his future plans and endeavours. Reuben shares a few thoughts with us about his term as Kovsies’ #FaceOfFacebook.

Much fun and many a lesson learnt

What did it mean to you to be the #FaceOfFacebook and how did it change your life?

“I’ve always wanted to be in front of the camera. So being the #FaceOfFacebook meant I could fulfil that dream. It changed my life in the sense that I’m much more confident now when speaking to a large audience.”

What was your most challenging moment?

“Trying to look good during a Facebook livestream. For example, on the ‘Krav Maga’ [self-defence] one. That was pretty tricky, and I had to keep my pose, regardless of the pain!”

And your funniest?

“All the bloopers we’ve ever had. Those were the funniest for me.”

Biggest lessons learnt?

“I learnt how to manage my time, to think on my feet, and how to come up with ideas in the moment and make them work.”

What advice would you give to any budding #KovsieCyberSta?

“Just come with your creativity. It’s definitely a learning experience. It’s not just work, it’s much more enjoyable! The team you are working with is amazing, so come with fresh ideas, and stay as committed as possible. It’s not hard, because it’s such a joyride.”

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