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23 June 2025 | Story Leonie Bolleurs | Photo Supplied
SASUF
SASUF student members join Kovsie ACT in maintaining food garden beds on the Bloemfontein Campus.

There is something powerful about getting your hands in the soil, even more so when it is to help someone else. That is exactly what the group of South Africa–Sweden University Forum (SASUF) students did at the end of May, marking World Hunger Day by joining forces with Kovsie ACT to maintain and prepare food garden beds on the University of the Free State (UFS) Bloemfontein Campus.

The SASUF student team is helping with the upkeep of 40 vegetable beds in the food tunnels near Welwitschia Residence. These beds were established to supply fresh produce to students in need – a small effort with a big purpose.

Simba Matema, Research Assistant from the Office for International Affairs and SASUF Student Network National Coordinator, says this project is about more than planting vegetables. “We want to make sure that students who are struggling financially can benefit. But we also want to learn, to grow skills in agriculture and sustainability,” he explains.

 

A learning experience with real impact

Second-year student Lesego Moeleso says being involved in the garden is “a refreshing change of scenery” and a great way to “interact with students from different fields of study”. He adds: “We all want to help our fellow students who don’t have enough food.” 

Third-year UFS student Njabulo Sibeko agrees. “It’s a unique mix of academic enrichment, personal growth, and community engagement,” he says. “Even if the impact is small, it goes a long way. This project gives us a chance for hands-on learning and skills development, environmental sustainability and awareness, as well as social connections.”

Sibeko believes the garden also works as a “live experiment for environmental education”, teaching about “composting, water conservation, and organic farming”. He says, “Different vegetables have different nutrition, and if we can hold small workshops as to why we need to eat specific vegetables during different seasons, it will help teach us about the value they have for our body.”

Final-year Law student Shemsa Nzeyimana says her favourite part of being involved is “seeing the impact of our efforts” and “watching the garden grow and flourish”. “I love being part of a team that shares a common vision for creating positive change through sustainable practices,” she says. “And the fact that I get to be out of my comfort zone while building my social skills.”

 

Towards a sustainable solution

Nzeyimana hopes the garden “will become a hub for community engagement”, connecting students, staff, and locals while promoting sustainable food systems. “The garden directly addresses food security while also serving as a hands-on learning space for nutritional education and sustainable agriculture,” she adds. “By promoting sustainable gardening practices, the garden raises environmental awareness and encourages the campus community to think critically about food systems and their impact.”

At the UFS, where 59% of students report going hungry and 60% skip meals for financial reasons, the need is undeniable. Matema says by “giving students a role in the solution”, the stigma around food aid is reduced. “It becomes a shared project, not a handout.”

As Nzeyimana sums it up: “This garden can become a space for learning, connection, and hope – a place where change grows from the ground up.”

Besides Kovsie ACT, the initiative includes partners such as the Institute for Groundwater Studies, University Estates, the UFS Food Environment Office, and residences. External partners such as Tiger Brands, Sakata Seeds, and Kwaggafontein Nursery also support the project.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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