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23 June 2025 | Story Leonie Bolleurs | Photo Supplied
SASUF
SASUF student members join Kovsie ACT in maintaining food garden beds on the Bloemfontein Campus.

There is something powerful about getting your hands in the soil, even more so when it is to help someone else. That is exactly what the group of South Africa–Sweden University Forum (SASUF) students did at the end of May, marking World Hunger Day by joining forces with Kovsie ACT to maintain and prepare food garden beds on the University of the Free State (UFS) Bloemfontein Campus.

The SASUF student team is helping with the upkeep of 40 vegetable beds in the food tunnels near Welwitschia Residence. These beds were established to supply fresh produce to students in need – a small effort with a big purpose.

Simba Matema, Research Assistant from the Office for International Affairs and SASUF Student Network National Coordinator, says this project is about more than planting vegetables. “We want to make sure that students who are struggling financially can benefit. But we also want to learn, to grow skills in agriculture and sustainability,” he explains.

 

A learning experience with real impact

Second-year student Lesego Moeleso says being involved in the garden is “a refreshing change of scenery” and a great way to “interact with students from different fields of study”. He adds: “We all want to help our fellow students who don’t have enough food.” 

Third-year UFS student Njabulo Sibeko agrees. “It’s a unique mix of academic enrichment, personal growth, and community engagement,” he says. “Even if the impact is small, it goes a long way. This project gives us a chance for hands-on learning and skills development, environmental sustainability and awareness, as well as social connections.”

Sibeko believes the garden also works as a “live experiment for environmental education”, teaching about “composting, water conservation, and organic farming”. He says, “Different vegetables have different nutrition, and if we can hold small workshops as to why we need to eat specific vegetables during different seasons, it will help teach us about the value they have for our body.”

Final-year Law student Shemsa Nzeyimana says her favourite part of being involved is “seeing the impact of our efforts” and “watching the garden grow and flourish”. “I love being part of a team that shares a common vision for creating positive change through sustainable practices,” she says. “And the fact that I get to be out of my comfort zone while building my social skills.”

 

Towards a sustainable solution

Nzeyimana hopes the garden “will become a hub for community engagement”, connecting students, staff, and locals while promoting sustainable food systems. “The garden directly addresses food security while also serving as a hands-on learning space for nutritional education and sustainable agriculture,” she adds. “By promoting sustainable gardening practices, the garden raises environmental awareness and encourages the campus community to think critically about food systems and their impact.”

At the UFS, where 59% of students report going hungry and 60% skip meals for financial reasons, the need is undeniable. Matema says by “giving students a role in the solution”, the stigma around food aid is reduced. “It becomes a shared project, not a handout.”

As Nzeyimana sums it up: “This garden can become a space for learning, connection, and hope – a place where change grows from the ground up.”

Besides Kovsie ACT, the initiative includes partners such as the Institute for Groundwater Studies, University Estates, the UFS Food Environment Office, and residences. External partners such as Tiger Brands, Sakata Seeds, and Kwaggafontein Nursery also support the project.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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