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30 June 2025 | Story Lebohang Motshweneng | Photo Kaleidoscope Studios
Dr Temba Hlasho
Dr Temba Hlasho, Executive Director in the Division of Student Affairs at the launch of the University of the Free State Co-Curricular Hub.

The University of the Free State (UFS) is spearheading a student-centred transformation through its dynamic and inclusive co-curricular programmes, aimed at equipping students for personal growth, leadership, and professional success. These intentionally structured, skill-building opportunities form a critical part of preparing future-ready graduates who are poised to lead, innovate, and make a meaningful impact.

The official launch of the UFS Co-Curricular Hub early this month at Awela Restaurant on the Bloemfontein Campus marked a significant milestone in advancing the university’s commitment to holistic student development. Organised by the Student Leadership Development office, the event celebrated innovation, collaboration, and inclusive learning that transcends traditional academic boundaries.   

 

Purpose of the Co-Curricular Hub 

The Co-Curricular Hub is designed to complement formal academic programmes by empowering students with a diverse range of skills and values essential for navigating an ever-evolving world.

“Co-curricular programs at the University of the Free State are integral to our mission of developing adaptable, socially responsible, and professionally prepared graduates. These initiatives extend learning beyond the classroom, allowing students to explore their potential, engage with their communities, and acquire real-world skills. It’s about shaping graduates who are not just academically competent but equipped to make a lasting impact wherever they go,” said Dr Wahl, Director for Student Life in the Division of Student Affairs.

 

Why get involved? 

Participating in UFS co-curricular programmes offers students the opportunity to: 

  • Strengthen academic and professional performance
  • Enhance employability and build professional networks 
  • Improve emotional well-being and resilience
  • Engage in meaningful community service 
  • Develop a well-rounded, impactful student profile 

These programmes are intentionally aligned with the UFS graduate attributes, ensuring that students leave the university not only with academic qualifications but also as responsible, capable, and empowered individuals. 

 

Explore your path - today! 

The UFS Co-Curricular Hub is your launchpad to personal and professional growth. Whether your passion lies in innovation, inclusion, wellness, or leadership, there’s a programme tailored to your interests and goals. 

Students are encouraged to connect with the following support units and initiatives:

  • Career Services
  • Centre for Universal Access and Disability Support (CUADS)
  • Kovsie ACT
  • Engaged Scholarship
  • KovsieX
  • Peer Mentoring
  • Student Counselling and Development
  • Student Leadership Development

“At the University of the Free State, success isn’t just about academic performance—it’s about who you become along the way. Co-curricular programmes are not side activities; they’re a powerful part of your journey toward leadership, growth, and real-world impact. Whether you’re mentoring a peer, creating digital content, developing sustainable solutions, or building your self-confidence, every step you take outside the classroom helps shape your future. The Co-Curricular Hub is here to walk that journey with you—equipping, empowering, and elevating you to reach your full potential. Step out of the classroom. Step into your purpose. Your future starts here,” said René Pelser, Assistant Director: Student Life.

 

Reflections from leadership 

“The Co-Curricular Hub is more than a platform - it is a movement. It reflects our deep commitment to shaping well-rounded, resilient, and socially conscious graduates. Through these programmes, we are investing in the whole student: intellectually, emotionally, professionally, and ethically. This is how we prepare leaders who are ready not only for the world of work, but also for the world at large,” said Dr Temba Hlasho, Executive Director for Student Affairs.   

“I extend my sincere gratitude to the Student Life team, including Dr Wahl, Maleshoane Mofokeng, and René Pelser, and to all the offices involved - Career Services, CUADS, Engaged Scholarship, Kovsie ACT, KovsieX, Peer Mentoring, Student Counselling and Development, and Student Leadership Development. Your dedication, collaboration, and vision have brought this initiative to life, and your work continues to shape the future of our students in meaningful and lasting ways.” 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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