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30 June 2025 | Story Lebohang Motshweneng | Photo Kaleidoscope Studios
Dr Temba Hlasho
Dr Temba Hlasho, Executive Director in the Division of Student Affairs at the launch of the University of the Free State Co-Curricular Hub.

The University of the Free State (UFS) is spearheading a student-centred transformation through its dynamic and inclusive co-curricular programmes, aimed at equipping students for personal growth, leadership, and professional success. These intentionally structured, skill-building opportunities form a critical part of preparing future-ready graduates who are poised to lead, innovate, and make a meaningful impact.

The official launch of the UFS Co-Curricular Hub early this month at Awela Restaurant on the Bloemfontein Campus marked a significant milestone in advancing the university’s commitment to holistic student development. Organised by the Student Leadership Development office, the event celebrated innovation, collaboration, and inclusive learning that transcends traditional academic boundaries.   

 

Purpose of the Co-Curricular Hub 

The Co-Curricular Hub is designed to complement formal academic programmes by empowering students with a diverse range of skills and values essential for navigating an ever-evolving world.

“Co-curricular programs at the University of the Free State are integral to our mission of developing adaptable, socially responsible, and professionally prepared graduates. These initiatives extend learning beyond the classroom, allowing students to explore their potential, engage with their communities, and acquire real-world skills. It’s about shaping graduates who are not just academically competent but equipped to make a lasting impact wherever they go,” said Dr Wahl, Director for Student Life in the Division of Student Affairs.

 

Why get involved? 

Participating in UFS co-curricular programmes offers students the opportunity to: 

  • Strengthen academic and professional performance
  • Enhance employability and build professional networks 
  • Improve emotional well-being and resilience
  • Engage in meaningful community service 
  • Develop a well-rounded, impactful student profile 

These programmes are intentionally aligned with the UFS graduate attributes, ensuring that students leave the university not only with academic qualifications but also as responsible, capable, and empowered individuals. 

 

Explore your path - today! 

The UFS Co-Curricular Hub is your launchpad to personal and professional growth. Whether your passion lies in innovation, inclusion, wellness, or leadership, there’s a programme tailored to your interests and goals. 

Students are encouraged to connect with the following support units and initiatives:

  • Career Services
  • Centre for Universal Access and Disability Support (CUADS)
  • Kovsie ACT
  • Engaged Scholarship
  • KovsieX
  • Peer Mentoring
  • Student Counselling and Development
  • Student Leadership Development

“At the University of the Free State, success isn’t just about academic performance—it’s about who you become along the way. Co-curricular programmes are not side activities; they’re a powerful part of your journey toward leadership, growth, and real-world impact. Whether you’re mentoring a peer, creating digital content, developing sustainable solutions, or building your self-confidence, every step you take outside the classroom helps shape your future. The Co-Curricular Hub is here to walk that journey with you—equipping, empowering, and elevating you to reach your full potential. Step out of the classroom. Step into your purpose. Your future starts here,” said René Pelser, Assistant Director: Student Life.

 

Reflections from leadership 

“The Co-Curricular Hub is more than a platform - it is a movement. It reflects our deep commitment to shaping well-rounded, resilient, and socially conscious graduates. Through these programmes, we are investing in the whole student: intellectually, emotionally, professionally, and ethically. This is how we prepare leaders who are ready not only for the world of work, but also for the world at large,” said Dr Temba Hlasho, Executive Director for Student Affairs.   

“I extend my sincere gratitude to the Student Life team, including Dr Wahl, Maleshoane Mofokeng, and René Pelser, and to all the offices involved - Career Services, CUADS, Engaged Scholarship, Kovsie ACT, KovsieX, Peer Mentoring, Student Counselling and Development, and Student Leadership Development. Your dedication, collaboration, and vision have brought this initiative to life, and your work continues to shape the future of our students in meaningful and lasting ways.” 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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