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18 June 2025 | Story Onthatile Tikoe | Photo Kaleidoscope Studios
Prof Hester C. Klopper
Prof Hester C. Klopper, Vice-Chancellor and Principal of the UFS, will facilitate the UFS Thought-Leader Series discussion titled Reimagining Higher Education for Employability and Sustainability.

The University of the Free State (UFS) is proud to announce the next instalment of its prestigious Thought-Leader Series, titled Reimagining Higher Education for Employability and Sustainability. This highly anticipated event – held in collaboration with the Free State Arts Festival - will take place on Thursday, 17 July 2025, from 12:00 to 14:00 at the Albert Wessels Auditorium, UFS Bloemfontein Campus. Attendance is free and open to the public. 

Now in its seventh year, the UFS Thought-Leader Series has established itself as a dynamic platform for robust public dialogue on pressing local and global issues. The series brings together influential voices from academia, industry, and civil society, reflecting the university’s continued commitment to thought leadership, public engagement, and transformative impact.

 

Rethinking the purpose of Higher Education

This year’s theme comes at a critical time. South Africa faces escalating youth unemployment, rapid technological change, and the complexities of a shifting global economy. Against this backdrop, questions around the purpose of higher education and its alignment with employability and sustainability have become increasingly urgent. 

The panel will explore how universities can better integrate their teaching, research, and community engagement to address the real-world needs of graduates and society at large. 

Prof Hester C. Klopper, Vice-Chancellor and Principal of the UFS, will serve as the facilitator. With her extensive leadership experience and academic expertise, she is well-positioned to guide what promises to be an insightful and forward-thinking conversation. 

 

Meet the panellists 

The session will feature an esteemed panel of thought leaders from the higher education landscape: 

 

Dr Max Price

Former Vice-Chancellor of the University of Cape Town, Dr Max Price brings deep insights into leadership during transformative moments in South African higher education. A medical doctor and Rhodes Scholar, he holds postgraduate qualifications in public health. His recent memoir, Statues and Storms: Leading through change, reflects on steering a university through turbulent times and fostering dialogue on contested transformation issues. 

 

Dr Phethiwe Matutu

As CEO of Universities South Africa (USAf), Dr Phethiwe Matutu leads national initiatives shaping the future of higher education. A mathematician by training, she has held strategic leadership roles at the National Research Foundation and the Department of Science and Technology. Her work is rooted in advancing equity, innovation, and access within the post-school education system. 

 

Prof Paul E Green

Deputy Vice-Chancellor: Teaching and Learning at Sol Plaatje University, Prof Paul E Green is a specialist in systems thinking and higher education quality. Holding a PhD from the University of KwaZulu-Natal, he has served in senior academic positions across several institutions. His research centres on integrating education, innovation, and community impact to meet contemporary challenges. 

 

Prof Pamela Dube 

Prof Pamela Dube is the Vice-Chancellor and Principal of the Central University of Technology (CUT) - the first woman to be appointed to this role in the Free State. A distinguished academic and visionary leader with extensive global experience, she has served in senior positions across several universities and national institutions. Her work spans a wide range of fields, including student development, postcolonial studies, gender equity, and the evolving interface between technology and humanity. Known for her commitment to inclusive transformative education, Prof Dube has received numerous awards and international recognition for her contributions to higher education and leadership.

 

Event Details

Venue: Albert Wessels Auditorium, UFS Bloemfontein Campus
Date: Thursday, 17 July 2025
Time: 12:00–14:00 (90 minutes)

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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