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Prof Hester C. Klopper
Prof Hester C. Klopper, Vice-Chancellor and Principal of the UFS, will facilitate the UFS Thought-Leader Series discussion titled Reimagining Higher Education for Employability and Sustainability.

The University of the Free State (UFS) is proud to announce the next instalment of its prestigious Thought-Leader Series, titled Reimagining Higher Education for Employability and Sustainability. This highly anticipated event – held in collaboration with the Free State Arts Festival - will take place on Thursday, 17 July 2025, from 12:00 to 14:00 at the Albert Wessels Auditorium, UFS Bloemfontein Campus. Attendance is free and open to the public. 

Now in its seventh year, the UFS Thought-Leader Series has established itself as a dynamic platform for robust public dialogue on pressing local and global issues. The series brings together influential voices from academia, industry, and civil society, reflecting the university’s continued commitment to thought leadership, public engagement, and transformative impact.

 

Rethinking the purpose of Higher Education

This year’s theme comes at a critical time. South Africa faces escalating youth unemployment, rapid technological change, and the complexities of a shifting global economy. Against this backdrop, questions around the purpose of higher education and its alignment with employability and sustainability have become increasingly urgent. 

The panel will explore how universities can better integrate their teaching, research, and community engagement to address the real-world needs of graduates and society at large. 

Prof Hester C. Klopper, Vice-Chancellor and Principal of the UFS, will serve as the facilitator. With her extensive leadership experience and academic expertise, she is well-positioned to guide what promises to be an insightful and forward-thinking conversation. 

 

Meet the panellists 

The session will feature an esteemed panel of thought leaders from the higher education landscape: 

 

Dr Max Price

Former Vice-Chancellor of the University of Cape Town, Dr Max Price brings deep insights into leadership during transformative moments in South African higher education. A medical doctor and Rhodes Scholar, he holds postgraduate qualifications in public health. His recent memoir, Statues and Storms: Leading through change, reflects on steering a university through turbulent times and fostering dialogue on contested transformation issues. 

 

Dr Phethiwe Matutu

As CEO of Universities South Africa (USAf), Dr Phethiwe Matutu leads national initiatives shaping the future of higher education. A mathematician by training, she has held strategic leadership roles at the National Research Foundation and the Department of Science and Technology. Her work is rooted in advancing equity, innovation, and access within the post-school education system. 

 

Prof Paul E Green

Deputy Vice-Chancellor: Teaching and Learning at Sol Plaatje University, Prof Paul E Green is a specialist in systems thinking and higher education quality. Holding a PhD from the University of KwaZulu-Natal, he has served in senior academic positions across several institutions. His research centres on integrating education, innovation, and community impact to meet contemporary challenges. 

 

Prof Pamela Dube 

Prof Pamela Dube is the Vice-Chancellor and Principal of the Central University of Technology (CUT) - the first woman to be appointed to this role in the Free State. A distinguished academic and visionary leader with extensive global experience, she has served in senior positions across several universities and national institutions. Her work spans a wide range of fields, including student development, postcolonial studies, gender equity, and the evolving interface between technology and humanity. Known for her commitment to inclusive transformative education, Prof Dube has received numerous awards and international recognition for her contributions to higher education and leadership.

 

Event Details

Venue: Albert Wessels Auditorium, UFS Bloemfontein Campus
Date: Thursday, 17 July 2025
Time: 12:00–14:00 (90 minutes)

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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