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16 June 2025 | Story Martinette Brits | Photo Supplied
South Campus
The University of the Free State’s South Campus is set to become the hub of a pioneering veterinary science programme — only the second of its kind in South Africa.

The University of the Free State (UFS) is advancing plans to establish a new veterinary science programme – set to become only the second of its kind in South Africa. This initiative includes the development of a professionally accredited Bachelor of Veterinary Science (BVSc) degree and a state-of-the-art veterinary teaching hospital on the South Campus in Bloemfontein. It will also leverage the university’s Paradys Experimental Farm, home to advanced agricultural infrastructure and established production animal herds.

“The UFS is planning a new veterinary programme, strategically supported by the unique infrastructure and resources of its South Campus,” says Prof Johan van Niekerk, Vice-Dean of Agriculture in the Faculty of Natural and Agricultural Sciences. “Located in close proximity to the Paradys Experimental Farm, the campus provides an ideal environment for practical veterinary training. The farm’s real-world livestock systems will offer students invaluable experiential learning opportunities in animal care, disease management, and sustainable agriculture.”

In her installation address delivered on Monday 9 June 2025, Prof Hester C. Klopper, Vice-Chancellor and Principal of the UFS, highlighted the importance of this development, noting that it will position the university as a key contributor to veterinary science education in South Africa. "The establishment of a veterinary science programme at the UFS reflects our commitment to transdisciplinary research and addressing national priorities through innovation in higher education. This initiative not only strengthens our role in advancing food security, animal health, and sustainable agriculture, but also positions the UFS as a pivotal contributor to the continent’s development goals in these critical sectors."

This move comes in direct response to the country’s pressing need for more veterinary professionals, a shortage that poses risks to food security, animal welfare, public health, and agricultural productivity.

According to a report by the Western Cape Government (South Africa is Bleeding Veterinarians, February 2023), South Africa has only 60 to 70 veterinarians per million people – far below the international norm of 200 to 400 per million. This critical gap underscores the urgency of expanding veterinary education and training opportunities.

“This initiative directly addresses a national priority while aligning with continental and global aspirations towards sustainable development – especially in the areas of modern agriculture, food security, and environmental sustainability,” says Dr Nalize Scheepers from the Department of Sustainable Food Systems and Development.

 

Building a foundation for veterinary excellence

Although still in the early stages, the project has received in-principle approval from the Minister of Higher Education and Training, the Department of Agriculture (DoA), the Department of Higher Education and Training (DHET), and the South African Veterinary Council (SAVC).

The university has been exploring the feasibility of this programme for the past five years, involving consultations with various stakeholders in the higher education and veterinary sectors. "As a public higher education institution, we are subject to national regulation and will confirm commencement dates once final approval and accreditation of the qualification are secured," says Dr Scheepers.

As part of this initiative, a veterinary academic hospital is planned on the South Campus. “The facility will feature clinical training facilities – providing students with supervised, hands-on experience in animal diagnosis, surgery, and treatment; public veterinary services – offering essential care to local farmers, livestock owners, and pet owners in the surrounding communities; and research support – enabling applied research in critical areas such as animal health, epidemiology, and public health,” says Prof van Niekerk.

Beyond supporting academic excellence, the planned hospital will play a vital role in serving the wider agricultural community. “The hospital will address the urgent shortage of veterinary services in the region and contribute to the province’s animal health and food security goals,” he adds.

Initially, the BVSc degree will be offered within the Faculty of Natural and Agricultural Sciences, with plans to establish a dedicated School of Veterinary Science as the programme develops. The initiative also supports the UFS One Health Initiative, creating broad opportunities for research and development.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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