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16 June 2025 | Story Martinette Brits | Photo Supplied
South Campus
The University of the Free State’s South Campus is set to become the hub of a pioneering veterinary science programme — only the second of its kind in South Africa.

The University of the Free State (UFS) is advancing plans to establish a new veterinary science programme – set to become only the second of its kind in South Africa. This initiative includes the development of a professionally accredited Bachelor of Veterinary Science (BVSc) degree and a state-of-the-art veterinary teaching hospital on the South Campus in Bloemfontein. It will also leverage the university’s Paradys Experimental Farm, home to advanced agricultural infrastructure and established production animal herds.

“The UFS is planning a new veterinary programme, strategically supported by the unique infrastructure and resources of its South Campus,” says Prof Johan van Niekerk, Vice-Dean of Agriculture in the Faculty of Natural and Agricultural Sciences. “Located in close proximity to the Paradys Experimental Farm, the campus provides an ideal environment for practical veterinary training. The farm’s real-world livestock systems will offer students invaluable experiential learning opportunities in animal care, disease management, and sustainable agriculture.”

In her installation address delivered on Monday 9 June 2025, Prof Hester C. Klopper, Vice-Chancellor and Principal of the UFS, highlighted the importance of this development, noting that it will position the university as a key contributor to veterinary science education in South Africa. "The establishment of a veterinary science programme at the UFS reflects our commitment to transdisciplinary research and addressing national priorities through innovation in higher education. This initiative not only strengthens our role in advancing food security, animal health, and sustainable agriculture, but also positions the UFS as a pivotal contributor to the continent’s development goals in these critical sectors."

This move comes in direct response to the country’s pressing need for more veterinary professionals, a shortage that poses risks to food security, animal welfare, public health, and agricultural productivity.

According to a report by the Western Cape Government (South Africa is Bleeding Veterinarians, February 2023), South Africa has only 60 to 70 veterinarians per million people – far below the international norm of 200 to 400 per million. This critical gap underscores the urgency of expanding veterinary education and training opportunities.

“This initiative directly addresses a national priority while aligning with continental and global aspirations towards sustainable development – especially in the areas of modern agriculture, food security, and environmental sustainability,” says Dr Nalize Scheepers from the Department of Sustainable Food Systems and Development.

 

Building a foundation for veterinary excellence

Although still in the early stages, the project has received in-principle approval from the Minister of Higher Education and Training, the Department of Agriculture (DoA), the Department of Higher Education and Training (DHET), and the South African Veterinary Council (SAVC).

The university has been exploring the feasibility of this programme for the past five years, involving consultations with various stakeholders in the higher education and veterinary sectors. "As a public higher education institution, we are subject to national regulation and will confirm commencement dates once final approval and accreditation of the qualification are secured," says Dr Scheepers.

As part of this initiative, a veterinary academic hospital is planned on the South Campus. “The facility will feature clinical training facilities – providing students with supervised, hands-on experience in animal diagnosis, surgery, and treatment; public veterinary services – offering essential care to local farmers, livestock owners, and pet owners in the surrounding communities; and research support – enabling applied research in critical areas such as animal health, epidemiology, and public health,” says Prof van Niekerk.

Beyond supporting academic excellence, the planned hospital will play a vital role in serving the wider agricultural community. “The hospital will address the urgent shortage of veterinary services in the region and contribute to the province’s animal health and food security goals,” he adds.

Initially, the BVSc degree will be offered within the Faculty of Natural and Agricultural Sciences, with plans to establish a dedicated School of Veterinary Science as the programme develops. The initiative also supports the UFS One Health Initiative, creating broad opportunities for research and development.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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