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02 June 2025 | Story Leonie Bolleurs | Photo Supplied
Dr Martin Clark
Dr Martin Clark, chair of the local organising committee, is looking forward to welcoming delegates to the GeoCongress.

In just more than three weeks, the University of the Free State (UFS) will open its doors to delegates attending GeoCongress 2025, hosted in collaboration with the Geological Society of South Africa. From 23 to 27 June 2025, academics, industry professionals, and students will come together on the Bloemfontein Campus to share knowledge, discuss new research, and connect with peers in the geosciences.

This biennial event will feature a dynamic programme of workshops, keynote addresses, and presentations covering a broad range of topics in the field.

 

Message from the event organisers and UFS leadership

“It is a unique honour to be able to host the national GeoCongress, being responsible for bringing together our partners in industry and academia to share our evolving understanding of the rocks, minerals, and advances in the geosciences and associated disciplines.  My view of the GeoCongress stems from my appreciation and understanding of one of South Africa’s most highly regarded geologists, Dr Hans Merensky. Dr Merensky is credited with finding platinum in the Bushveld, diamonds in Namaqualand, and phosphorus and vermiculite in Phalaborwa. However, less remember was Dr Merensky’s ability to coordinate comprehensive investigations of rocks, and his tenacity in exploring across the South African landscape.  For this, I believe our theme Embracing Change through Collaboration is apt, since it's through interactions between various sectors that we are best able to handle the challenges of tomorrow,” comments Dr Martin Clark, Senior Lecturer in the UFS Department of Geology and principal investigator of the Merensky Group for Airborne Geological Image Classification (MAGIC) at the Department of Geology.

“The 2025 GeoCongress symbolises the principles of sustainable research and innovation that we advocate for in the Faculty of Natural and Agricultural Sciences and underscores our dedication to the development of interdisciplinary collaboration. Research collaboration through our Green and Complex Research Hubs is consistent with the congress theme of ‘Embracing Change Through Collaboration’. By integrating geoscience research with broader sustainability and technological advancements, we guarantee that our scientific discoveries make a significant contribution to both environmental stewardship and industry," said Prof Paul Oberholster, Dean of the Faculty of Natural and Agricultural Sciences.

 

Outstanding line-up of attendees

GeoCongress 2025 is set to bring together some of the most influential minds in geoscience, creating a space where leading academics, industry experts, and emerging researchers can exchange ideas and insights. Attendees will have the opportunity to engage with key figures shaping the field, including Prof Glen Nwaila, Director of the Wits Mining Institute and a leading authority in economic geology and geometallurgy at the University of the Witwatersrand; Prof John Carranza, a highly regarded researcher at the UFS; and Sifiso Siwela, Chairperson of the SAMCODES Standards Committee and past president of the Geological Society of South Africa.

Adding to the wealth of expertise, Dr Geoffrey Howarth, Senior Lecturer at the University of Cape Town and Head of the Electron Microprobe Facility, will bring his knowledge in mineral studies, while Prof Susan Webb, Associate Professor of Geophysics at the University of the Witwatersrand and acting co-director of the DSI-NRF Centre of Excellence for Integrated Mineral and Energy Resource Analysis (CIMERA), will share her insights into geophysical research. Dr Hayley Cawthra, specialist scientist at the Council for Geoscience, will contribute her expertise in coastal geology, and Prof Steve McCourt, President of the Geological Society of South Africa and Professor Emeritus at the University of KwaZulu-Natal, will bring his experience in structural geology. The line-up also includes Prof Wolfgang Maier from Cardiff University, whose research on magmatic ore deposits continues to influence the field.

To make the most of your GeoCongress 2025 experience, be sure to take full advantage of the networking opportunities – from informal meet-and-greets to engaging panel discussions. Don't miss the chance to attend hands-on workshops and exciting field excursions. These excursions offer a deeper look into the country’s rich geological history, with opportunities to visit Florisbad, Kimberley, the Beatrix operations in the Goldfields, or the Drakensberg. For more tips on navigating the congress and must-see highlights, visit the GeoCongress 2025 website at https://geocongress2025.org.za/ or contact us at secretariat@geocongress2025.org.za.

GeoCongress 2025 is set to be a landmark event on the geosciences calendar. With the UFS as your host, prepare for an experience that combines academic excellence, innovation, and a collaborative spirit. Welcome to GeoCongress 2025!

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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